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Tennis and racquet brands:Which are searched most?

In September 2026, Yonex was the most searched among tennis and racquet brands worldwide, with an estimated 368K branded searches and 53.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yonex53.6%
  2. Babolat24%
  3. Head12.2%
  4. Wilson9.3%
  5. Dunlop Sport0.79%

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Share of SearchLeaderboard

Compare the tennis and racquet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tennis and racquet brands worldwide, by month

Share of Search by month for Yonex, Babolat, Head, Wilson. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatHeadWilsonDunlop Sport
Oct 202555.8%20.5%12.1%10.9%0.67%
Nov 202547.6%21.4%17.5%12.8%0.7%
Dec 202553.2%16%17%13.1%0.64%
Jan 202650.1%18.4%21.8%9%0.6%
Feb 202652.2%19.2%19.4%8.6%0.63%
Mar 202649%22%15.2%13%0.88%
Apr 202650%22.4%12%14.7%0.9%
May 202651.7%23.2%10.8%13.6%0.76%
Jun 202652.6%23.6%10.4%12.6%0.77%
Jul 202656.2%20.6%12%10.3%0.83%
Aug 202656.1%20.6%12%10.5%0.82%
Sep 202653.6%24%12.2%9.3%0.79%

This month’s ranking, September 2026

  1. 1.Yonex

    53.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Babolat

    24%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.5 points.

  3. 3.Head

    12.2%

    Held 3rd. 83.7K estimated branded searches, +6.4% vs prior month. Share +0.2 points.

  4. 4.Wilson

    9.3%

    Held 4th. 64.1K estimated branded searches, -7.4% vs prior month. Share -1.2 points.

  5. 5.Dunlop Sport

    0.79%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among tennis and racquet brands worldwide?

In September 2026, Yonex was the most searched among tennis and racquet brands worldwide, with an estimated 368K branded searches and 53.6% estimated Share of Search within this set. Babolat is in 2nd place, 29.6 percentage points behind at 24% Share of Search.

Global tennis and racquet brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yonex55.8% → 53.6%56.2%Jul 202647.6%Nov 20251st
Babolat20.5% → 24%24%Sep 202616%Dec 20252nd
Head12.1% → 12.2%21.8%Jan 202610.4%Jun 20263rd
Wilson10.9% → 9.3%14.7%Apr 20268.6%Feb 20264th
Dunlop Sport0.67% → 0.79%0.9%Apr 20260.6%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among tennis and racquet brands worldwide decreased from 55.8% to 53.6%.
  • Across the 12 months ending September 2026, Babolat’s estimated Share of Search among tennis and racquet brands worldwide increased from 20.5% to 24%.
  • Across the 12 months ending September 2026, Wilson’s estimated Share of Search among tennis and racquet brands worldwide decreased from 10.9% to 9.3%.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among tennis and racquet brands worldwide peaked at 56.2% in July 2026 and was lowest at 47.6% in November 2025.
  • Across the 12 months ending September 2026, Babolat’s estimated Share of Search among tennis and racquet brands worldwide peaked at 24% in September 2026 and was lowest at 16% in December 2025.
  • Across the 12 months ending September 2026, Head’s estimated Share of Search among tennis and racquet brands worldwide peaked at 21.8% in January 2026 and was lowest at 10.4% in June 2026.
  • Across the 12 months ending September 2026, Wilson’s estimated Share of Search among tennis and racquet brands worldwide peaked at 14.7% in April 2026 and was lowest at 8.6% in February 2026.
  • Across the 12 months ending September 2026, Head and Dunlop Sport held steady: their estimated Share of Search among tennis and racquet brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tennis and racquet brands worldwide in September 2026?

  1. In September 2026, Babolat gained estimated Share of Search among tennis and racquet brands worldwide, from 20.6% to 24%.

  2. In September 2026, Yonex lost estimated Share of Search among tennis and racquet brands worldwide, from 56.1% to 53.6%.

  3. In September 2026, Wilson lost estimated Share of Search among tennis and racquet brands worldwide, from 10.5% to 9.3%.

  4. Head’s estimated Share of Search among tennis and racquet brands worldwide has gained ground for 3 months in a row, from 10.4% to 12.2% in September 2026.

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