How popular isWilson in search?
In September 2026, there were an estimated 64.1K branded searches for Wilson worldwide which is down 27.3% over the last 12 months. Wilson holds 1.3% estimated Share of Search among tennis and racquet brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Yonex61%
Babolat27.4%
Head9.4%Wilson1.3%
Dunlop Sport0.9%
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Which tennis and racquet brands compete with Wilson?
Share of Search by month for Yonex, Babolat, Head, Wilson. The figures are in the table below the chart.
View monthly share of search table
| Month | Yonex | Babolat | Head | Wilson | Dunlop Sport |
|---|---|---|---|---|---|
| Oct 2025 | 66.1% | 24.2% | 7.5% | 1.5% | 0.79% |
| Nov 2025 | 61% | 27.3% | 9.1% | 1.6% | 0.89% |
| Dec 2025 | 69.6% | 20.9% | 7.4% | 1.3% | 0.84% |
| Jan 2026 | 65.8% | 24.1% | 8.1% | 1.2% | 0.79% |
| Feb 2026 | 66.1% | 24.2% | 7.5% | 1.5% | 0.79% |
| Mar 2026 | 60.6% | 27.2% | 9.8% | 1.3% | 1.1% |
| Apr 2026 | 60.2% | 27% | 10.5% | 1.3% | 1.1% |
| May 2026 | 60.5% | 27.1% | 10.1% | 1.3% | 0.89% |
| Jun 2026 | 60.8% | 27.2% | 9.8% | 1.3% | 0.89% |
| Jul 2026 | 63.5% | 23.3% | 11.1% | 1.1% | 0.93% |
| Aug 2026 | 64.2% | 23.6% | 9.9% | 1.4% | 0.94% |
| Sep 2026 | 61% | 27.4% | 9.4% | 1.3% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61% | 368K | 0% | -3.2 points | |
| 2, held 2nd | 27.4% | 165K | +22.2% | +3.8 points | |
| 3, held 3rd | 9.4% | 56.5K | 0% | -0.5 points | |
| 4, held 4th | 1.3% | 8.1K | 0% | -0.1 points | |
| 5, held 5th | 0.9% | 5.4K | 0% | 0 points |
1.
Yonex61%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.2 points.
2.
Babolat27.4%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.
3.
Head9.4%
Held 3rd. 56.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
4.
1.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.9%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wilson and its closest rivals
Every comparison with Wilson
20 comparisons
- Baden vs Wilson
- Mikasa vs Wilson
- Molten vs Wilson
- Spalding vs Wilson
- Babolat vs Wilson
- Head vs Wilson
- Tecnifibre vs Wilson
- Wilson vs Yonex
- Bridgestone vs Wilson
- Callaway vs Wilson
- Srixon vs Wilson
- TaylorMade vs Wilson
- Titleist vs Wilson
- Tachikara vs Wilson
- Dunlop Sport vs Wilson
- Dunlop vs Wilson
- Prince vs Wilson
- PENN vs Wilson
- Slazenger vs Wilson
- Eye vs Wilson
How has branded search demand for Wilson changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wilson worldwide fell from 88.2K to 64.1K.
- Across the 12 months ending September 2026, Wilson’s estimated Share of Search among tennis and racquet brands worldwide held steady, from 1.5% to 1.3%.
How did search popularity change for tennis and racquet brands worldwide in September 2026?
4 changes
In September 2026, Babolat gained estimated Share of Search among tennis and racquet brands worldwide, from 23.6% to 27.4%.
In September 2026, Yonex lost estimated Share of Search among tennis and racquet brands worldwide, from 64.2% to 61%.
Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.
Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Where does Wilson compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Golf balls | 6th of 6 | 0.71% | Show ranking |
| Volleyballs | 5th of 6 | 2.2% | Show ranking |
| Basketball brands | 4th of 4 | 5.4% | Show ranking |
| Tennis rackets | 4th of 6 | 1.3% | Show ranking |
| Tennis and racquet brands | 4th of 5 | 1.3% | Shown above |
| Tennis racket brands | 4th of 5 | 1.3% | Show ranking |
| Padel racket brands | 4th of 4 | 1.4% | Show ranking |
| Tennis balls | 3rd of 6 | 3.4% | Show ranking |
| Squash rackets | 3rd of 6 | 7.2% | Show ranking |
| Squash racket brands | 3rd of 3 | 7.7% | Show ranking |
How is Wilson measured?
Brandwave collects information about searches that people make online using Wilson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- wilson basketball
- wilson golf ball
- wilson padel
- wilson volleyball
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Is Wilson your brand?
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