Brandwave

How popular isYonex in search?

In September 2026, there were an estimated 368K branded searches for Yonex worldwide which is down 18.2% over the last 12 months. Yonex holds 61% estimated Share of Search among tennis and racquet brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yonex61%
  2. Babolat27.4%
  3. Head9.4%
  4. Wilson1.3%
  5. Dunlop Sport0.9%
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Which tennis and racquet brands compete with Yonex?

Yonex against tennis and racquet brands worldwide, by month

Share of Search by month for Yonex, Babolat, Head. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatHeadWilsonDunlop Sport
Oct 202566.1%24.2%7.5%1.5%0.79%
Nov 202561%27.3%9.1%1.6%0.89%
Dec 202569.6%20.9%7.4%1.3%0.84%
Jan 202665.8%24.1%8.1%1.2%0.79%
Feb 202666.1%24.2%7.5%1.5%0.79%
Mar 202660.6%27.2%9.8%1.3%1.1%
Apr 202660.2%27%10.5%1.3%1.1%
May 202660.5%27.1%10.1%1.3%0.89%
Jun 202660.8%27.2%9.8%1.3%0.89%
Jul 202663.5%23.3%11.1%1.1%0.93%
Aug 202664.2%23.6%9.9%1.4%0.94%
Sep 202661%27.4%9.4%1.3%0.9%

  1. 1.Yonex

    61%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Babolat

    27.4%

    Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share +3.8 points.

  3. 3.Head

    9.4%

    Held 3rd. 56.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Wilson

    1.3%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Dunlop Sport

    0.9%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yonex and its closest rivals

Every comparison with Yonex

How has branded search demand for Yonex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Yonex worldwide fell from 450K to 368K.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among tennis and racquet brands worldwide decreased from 66.1% to 61%.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among tennis and racquet brands worldwide peaked at 69.6% in December 2025 and was lowest at 60.2% in April 2026.

How did search popularity change for tennis and racquet brands worldwide in September 2026?

  1. In September 2026, Babolat gained estimated Share of Search among tennis and racquet brands worldwide, from 23.6% to 27.4%.

  2. In September 2026, Yonex lost estimated Share of Search among tennis and racquet brands worldwide, from 64.2% to 61%.

  3. Estimated monthly branded searches for Head worldwide rose 10.8% over 12 measured months, from 51K to 56.5K in September 2026.

  4. Estimated monthly branded searches for Wilson worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Yonex compete?

Yonex is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Badminton brands1st of 634.9%Show ranking
Badminton shuttles1st of 634.9%Show ranking
Badminton rackets1st of 635%Show ranking
Tennis rackets1st of 660.5%Show ranking
Tennis and racquet brands1st of 561%Shown above
Tennis racket brands1st of 561%Show ranking
Padel racket brands1st of 461.6%Show ranking

How is Yonex measured?

Brandwave collects information about searches that people make online using Yonex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yonex

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How the Brand Demand Index is measured

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