Brandwave

Babolat vs Yonex:Which is searched more?

In September 2026, Yonex had more branded searches than Babolat among tennis and racquet brands worldwide. Yonex was estimated to have 368K branded searches compared to Babolat’s 165K, and held a 61% Share of Search versus Babolat’s 27.4%. These are worldwide searches for English-language branded terms.

Share of Search among tennis and racquet brands worldwide in September 2026Which is more popular in search, Babolat or Yonex?
Babolat27.4%165K searches
vs
Yonex61%368K searches

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Which is more popular in search, Babolat or Yonex?

Compare the tennis and racquet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Babolat and Yonex among tennis and racquet brands worldwide, by month

Share of Search by month for Yonex, Babolat. The figures are in the table below the chart.

View monthly share of search table
MonthYonexBabolatHeadWilsonDunlop Sport
Oct 202566.1%24.2%7.5%1.5%0.79%
Nov 202561%27.3%9.1%1.6%0.89%
Dec 202569.6%20.9%7.4%1.3%0.84%
Jan 202665.8%24.1%8.1%1.2%0.79%
Feb 202666.1%24.2%7.5%1.5%0.79%
Mar 202660.6%27.2%9.8%1.3%1.1%
Apr 202660.2%27%10.5%1.3%1.1%
May 202660.5%27.1%10.1%1.3%0.89%
Jun 202660.8%27.2%9.8%1.3%0.89%
Jul 202663.5%23.3%11.1%1.1%0.93%
Aug 202664.2%23.6%9.9%1.4%0.94%
Sep 202661%27.4%9.4%1.3%0.9%

How has the Babolat and Yonex comparison changed over the last 12 months?

  • Yonex was ahead of Babolat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Babolat’s estimated Share of Search among tennis and racquet brands worldwide moved from 24.2% to 27.4%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Yonex’s estimated Share of Search among tennis and racquet brands worldwide moved from 66.1% to 61%, and its estimated monthly branded searches moved from 450K to 368K.

How did search popularity change for tennis and racquet brands worldwide in September 2026?

  1. In September 2026, Babolat gained estimated Share of Search among tennis and racquet brands worldwide, from 23.6% to 27.4%.

  2. In September 2026, Yonex lost estimated Share of Search among tennis and racquet brands worldwide, from 64.2% to 61%.

Other head-to-heads among tennis and racquet brands

How each brand is measured

Brandwave collects information about searches that people make online using Babolat’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Babolat

1 branded search term

  • babolat

Yonex

1 branded search term

  • yonex

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.