Brandwave

How popular isGRIN in search?

In September 2026, people searched for GRIN by name about 720 times worldwide, about the same as the previous year. These searches made up 5% of all global ambassador marketing platform searches, placing GRIN third out of five platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Social Snowball68.2%
  2. SocialLadder20.1%
  3. GRIN5%
  4. BrandChamp3.4%
  5. Influitive3.3%
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Which ambassador marketing platforms compete with GRIN?

GRIN against ambassador marketing platforms worldwide, by month

Share of searches by month for Social Snowball, SocialLadder, GRIN, BrandChamp, Influitive. The figures are in the table below the chart.

View monthly share of searches table
MonthSocial SnowballSocialLadderGRINBrandChampInfluitive
Oct 202551.5%30.7%6.1%4.2%7.5%
Nov 202552.3%31%6.2%4.3%6.2%
Dec 202551.1%30.1%6.1%5.2%7.5%
Jan 202655.6%26.1%6.5%5.4%6.5%
Feb 202656.1%26.3%6.5%4.5%6.5%
Mar 202652.5%30.3%6.1%5.1%6.1%
Apr 202656.4%26.3%6.5%5.4%5.3%
May 202664.4%20.4%6.1%4.2%5%
Jun 202664.8%20.5%6.2%3.4%5.1%
Jul 202665%20%6%4.2%4.9%
Aug 202666.2%19.9%6%4.1%4%
Sep 202668.2%20.1%5%3.4%3.3%
  1. Held 1st. 9.8K estimated branded searches, +23.1% vs prior month. Share +2 points.

  2. Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.

  3. 3.GRIN

    5%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -1 points.

  4. Held 4th. 490 estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.6 points.

Compare search popularity between GRIN and its closest rivals

Every comparison with GRIN

41 comparisons

How has branded search demand for GRIN changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GRIN worldwide held steady at 720.
  • Across the 12 months ending September 2026, GRIN’s share of searches among ambassador marketing platforms worldwide decreased from 6.1% to 5%.
  • Across the 12 months ending September 2026, GRIN’s share of searches among ambassador marketing platforms worldwide peaked at 6.5% in February 2026 and was lowest at 5% in September 2026.
  • Across the 12 months ending September 2026, GRIN rose from 4th to 3rd among ambassador marketing platforms worldwide.

How did search popularity change for ambassador marketing platforms worldwide in September 2026?

5 changes
  1. In September 2026, Social Snowball gained share of searches among ambassador marketing platforms worldwide, from 66.2% to 68.2%.

  2. In September 2026, GRIN lost share of searches among ambassador marketing platforms worldwide, from 6% to 5%.

  3. In September 2026, BrandChamp lost share of searches among ambassador marketing platforms worldwide, from 4.1% to 3.4%.

  4. In September 2026, Influitive lost share of searches among ambassador marketing platforms worldwide, from 4% to 3.3%.

  5. Estimated monthly branded searches for SocialLadder worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are GRIN’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using GRIN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • grin influencer

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How the Brand Demand Index is measured

Where does GRIN compete?

GRIN is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Influencer marketing platforms11th of 110.14%Show ranking
Brand deal platforms7th of 70.17%Show ranking
Creator CRM platforms9th of 100.33%Show ranking
Influencer analytics platforms9th of 100.53%Show ranking
Influencer campaign management platforms9th of 100.63%Show ranking
Creator booking platforms8th of 80.63%Show ranking
Influencer outreach platforms7th of 100.75%Show ranking
Creator relationship management platforms8th of 80.78%Show ranking
Sponsorship marketplaces6th of 71.2%Show ranking
Ambassador marketing platforms3rd of 55%Shown above
Creator with pink hair and a pink jacket

Is GRIN your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.