GRIN vs SocialLadder:Which is more popular?
In September 2026, SocialLadder had more branded searches than GRIN among ambassador marketing platforms worldwide. SocialLadder had about 2,900 branded searches, while GRIN had 720. SocialLadder made up 20.1% of all ambassador marketing platform searches we track, and GRIN accounted for 5%. When we asked ChatGPT and Google AI Overviews about ambassador marketing platforms, SocialLadder appeared in four of the five answers and GRIN in two. SocialLadder was mentioned before GRIN in every answer.
Who do people search for more?
SocialLadder, about 4 searches for every 1 for GRIN
Who does AI mention more?
SocialLadder, mentioned in 4 of 5 answers, GRIN in 2
Who does AI recommend more?
SocialLadder, named ahead of GRIN in every answer
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Top ambassador marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, SocialLadder was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GRIN was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SocialLadder was listed before GRIN in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
BrandChamp1st- SocialLadder2nd
GRIN3rd
Influitive4th
Social Snowball–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SocialLadder4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BrandChamp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Influitive3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GRIN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Social Snowball0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ambassador marketing platforms
5 answers
Asked ChatGPT
“Which ambassador marketing platform should I use?”
Asked ChatGPT
“What are the best ambassador marketing platforms?”
Asked ChatGPT
“What's the best ambassador marketing platform for brand advocates?”
Searched Google, AI Overview
“ambassador marketing platform”
Searched Google, AI Overview
“brand advocate software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is GRIN or SocialLadder more popular in search?
This chart shows how often people search Google for GRIN and SocialLadder by name. Each line represents a brand's share of searches for all five ambassador marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for SocialLadder, GRIN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Social Snowball | SocialLadder | GRIN | BrandChamp | Influitive |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 30.7% | 6.1% | 4.2% | 7.5% |
| Nov 2025 | 52.3% | 31% | 6.2% | 4.3% | 6.2% |
| Dec 2025 | 51.1% | 30.1% | 6.1% | 5.2% | 7.5% |
| Jan 2026 | 55.6% | 26.1% | 6.5% | 5.4% | 6.5% |
| Feb 2026 | 56.1% | 26.3% | 6.5% | 4.5% | 6.5% |
| Mar 2026 | 52.5% | 30.3% | 6.1% | 5.1% | 6.1% |
| Apr 2026 | 56.4% | 26.3% | 6.5% | 5.4% | 5.3% |
| May 2026 | 64.4% | 20.4% | 6.1% | 4.2% | 5% |
| Jun 2026 | 64.8% | 20.5% | 6.2% | 3.4% | 5.1% |
| Jul 2026 | 65% | 20% | 6% | 4.2% | 4.9% |
| Aug 2026 | 66.2% | 19.9% | 6% | 4.1% | 4% |
| Sep 2026 | 68.2% | 20.1% | 5% | 3.4% | 3.3% |
How has the GRIN and SocialLadder comparison changed over the last 12 months?
3 findings
- SocialLadder was ahead of GRIN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GRIN’s share of searches among ambassador marketing platforms worldwide moved from 6.1% to 5%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, SocialLadder’s share of searches among ambassador marketing platforms worldwide moved from 30.7% to 20.1%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for ambassador marketing platforms worldwide in September 2026?
2 changes
In September 2026, GRIN lost share of searches among ambassador marketing platforms worldwide, from 6% to 5%.
Estimated monthly branded searches for SocialLadder worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GRIN’s and SocialLadder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GRIN
1 branded search term
- grin influencer
SocialLadder
1 branded search term
- socialladder
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