Brandwave

Ambassador marketing platforms:Which brands are most popular in search?

In August 2026, Social Snowball was the most searched among ambassador marketing platforms worldwide, with an estimated 7.3K branded searches and 69.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Social Snowball69.2%
  2. SocialLadder23%
  3. BrandChamp4.7%
  4. Duel3%

Follow ambassador marketing platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare tools for organizing brand advocates, ambassadors, referrals, and community-driven promotion. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ambassador marketing platforms worldwide, by month

Share of Search by month for Social Snowball, SocialLadder, BrandChamp, Duel. The figures are in the table below the chart.

View monthly share of search table
MonthSocial SnowballSocialLadderBrandChampDuel
Oct 202554.5%34.1%4.7%6.7%
Nov 202555.9%34.6%4.9%4.6%
Dec 202555.5%34%5.9%4.5%
Jan 202659.2%29.8%6.1%4.9%
Feb 202660.3%30.5%5.2%4%
Mar 202656%33.9%5.7%4.5%
Apr 202660.4%29.6%6.1%4%
May 202669.1%23.2%4.7%3.1%
Jun 202669%23.4%3.8%3.8%
Jul 202669.1%23.1%4.8%3.1%
Aug 202669.2%23%4.7%3%
Sep 2026————

This month’s ranking, August 2026

  1. held 1st · 7.3K estimated branded searches · +0.55% vs prior month · +0.2 points

  2. held 2nd · 2.4K estimated branded searches · 0% vs prior month · -0.1 points

  3. held 3rd · 490 estimated branded searches · -2% vs prior month · -0.1 points

  4. 4.Duel

    3%

    held 4th · 320 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among ambassador marketing platforms worldwide?

In August 2026, Social Snowball was the most searched among ambassador marketing platforms worldwide, with an estimated 7.3K branded searches and 69.2% estimated Share of Search within this set. SocialLadder is in 2nd place, 46.2 percentage points behind at 23% Share of Search.

Global ambassador marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Social Snowball54.5% → 69.2%69.2%Aug 202654.5%Oct 20251st
SocialLadder34.1% → 23%34.6%Nov 202523%Aug 20262nd
BrandChamp4.7%6.1%Jan 20263.8%Jun 20264th → 3rd
Duel6.7% → 3%6.7%Oct 20253%Aug 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, Social Snowball’s estimated Share of Search among ambassador marketing platforms worldwide increased from 54.5% to 69.2%.
  • Across the 11 months ending August 2026, SocialLadder’s estimated Share of Search among ambassador marketing platforms worldwide decreased from 34.1% to 23%.
  • Across the 11 months ending August 2026, Duel’s estimated Share of Search among ambassador marketing platforms worldwide decreased from 6.7% to 3%.
  • Across the 11 months ending August 2026, SocialLadder’s estimated Share of Search among ambassador marketing platforms worldwide peaked at 34.6% in November 2025 and was lowest at 23% in August 2026.
  • Across the 11 months ending August 2026, BrandChamp’s estimated Share of Search among ambassador marketing platforms worldwide peaked at 6.1% in January 2026 and was lowest at 3.8% in June 2026.
  • Across the 11 months ending August 2026, BrandChamp rose from 4th to 3rd among ambassador marketing platforms worldwide.
  • Across the 11 months ending August 2026, Duel fell from 3rd to 4th among ambassador marketing platforms worldwide.

How did search popularity change for ambassador marketing platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Social Snowball worldwide rose 25.1% over 11 measured months, from 5.8K to 7.3K in August 2026.

  2. Estimated monthly branded searches for Duel worldwide fell 55.6% over 11 measured months, from 720 to 320 in August 2026.

  3. Estimated monthly branded searches for SocialLadder worldwide fell 33.5% over 11 measured months, from 3.6K to 2.4K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.