GRIN vs Insense:Which is more popular?
In September 2026, Insense had more branded searches than GRIN among creator booking platforms worldwide. Insense had about 6,990 branded searches, while GRIN had 720. Insense made up 6.1% of all creator booking platform searches we track, and GRIN accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about creator booking platforms, GRIN appeared in two of the four answers and Insense in one. GRIN and Insense were each mentioned first in one of the two answers that named either.
Who do people search for more?
Insense, about 10 searches for every 1 for GRIN
Who does AI mention more?
GRIN, mentioned in 2 of 4 answers, Insense in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top creator booking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, GRIN was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Insense was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. GRIN and Insense were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Collabstr1st- GRIN2nd
JoinBrands3rd
Modash4th- Insense5th
Boksi–
Partipost–
Ainfluencer–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Collabstr3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Modash2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- JoinBrands2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GRIN2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Insense1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boksi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Partipost0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ainfluencer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about creator booking platforms
4 answers
Asked ChatGPT
“Which creator booking platform should I use?”
Asked ChatGPT
“What are the best creator booking platforms?”
Asked ChatGPT
“What's the best creator booking platform for a product launch campaign?”
Searched Google, AI Overview
“book creators online”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“creator marketplace”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is GRIN or Insense more popular in search?
This chart shows how often people search Google for GRIN and Insense by name. Each line represents a brand's share of searches for all eight creator booking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Insense, GRIN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Modash | Collabstr | JoinBrands | Boksi | Insense | Partipost | Ainfluencer | GRIN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.7% | 35.5% | 13.1% | 8.5% | 1.6% | 3.8% | 2% | 0.76% |
| Nov 2025 | 37.3% | 31.2% | 14% | 9.1% | 1.7% | 3.3% | 2.7% | 0.81% |
| Dec 2025 | 35.7% | 30% | 14% | 10.7% | 1.7% | 4.7% | 2.6% | 0.64% |
| Jan 2026 | 40.8% | 28.1% | 15.7% | 5.4% | 2.8% | 3.6% | 3% | 0.59% |
| Feb 2026 | 37.4% | 31.5% | 14.5% | 6.1% | 2.8% | 5% | 2.2% | 0.66% |
| Mar 2026 | 40.4% | 28.1% | 15.8% | 5.4% | 3.8% | 3.6% | 2.4% | 0.59% |
| Apr 2026 | 40.3% | 27.8% | 15.8% | 5.4% | 4.2% | 3.6% | 2.4% | 0.59% |
| May 2026 | 41.6% | 24.1% | 16.3% | 6.8% | 3.6% | 5.5% | 1.3% | 0.61% |
| Jun 2026 | 36.2% | 25.6% | 17.6% | 5.9% | 4.3% | 8.8% | 0.89% | 0.64% |
| Jul 2026 | 36.2% | 25.2% | 18% | 10.8% | 5.1% | 3.2% | 0.95% | 0.53% |
| Aug 2026 | 33.2% | 29.1% | 20.1% | 6.6% | 6% | 3.6% | 0.82% | 0.59% |
| Sep 2026 | 35.3% | 25% | 21.9% | 7.1% | 6.1% | 3.1% | 0.87% | 0.63% |
How has the GRIN and Insense comparison changed over the last 12 months?
3 findings
- Insense was ahead of GRIN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GRIN’s share of searches among creator booking platforms worldwide moved from 0.76% to 0.63%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Insense’s share of searches among creator booking platforms worldwide moved from 1.6% to 6.1%, and its estimated monthly branded searches moved from 1.6K to 7K.
How did search popularity change for creator booking platforms worldwide in September 2026?
1 change
Insense’s share of searches among creator booking platforms worldwide has gained ground for 3 months in a row, from 4.3% to 6.1% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GRIN’s and Insense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among creator booking platforms
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