Brandwave

How popular isSpecsavers?

In October 2026, people searched for Specsavers by name about 86,300 times in New Zealand, an 8.6% increase from the previous year. These searches made up 75.7% of all New Zealand Napier optometrist searches, placing Specsavers first out of six optometrists. When we asked both ChatGPT and Google AI Overviews about Napier optometrists, Specsavers appeared in all answers and was the third most recommended of the six.

Search and AI answers in October 2026

Specsavers is the most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 75.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. OPSMShare of searches 17.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Herb Maynard OptometristShare of searches 3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Bennett + Pearson OptometristsShare of searches 1.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Kuske EyewearShare of searches 0.99%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+1 more

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Top Napier optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Specsavers appeared in all three answers. Specsavers is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kuske Eyewear1st
  2. Herb Maynard Optometrist2nd
  3. Specsavers3rd
  4. OPSM4th
  5. Bennett + Pearson Optometrists–
  6. Pearson + Hooker Optometrists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Specsavers compared with other New Zealand Napier optometrists?

Specsavers against Napier optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM, Herb Maynard Optometrist. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMHerb Maynard OptometristBennett + Pearson OptometristsKuske EyewearPearson + Hooker Optometrists
Nov 202572.8%21.1%0.88%3.5%0.88%0.88%
Dec 202569.1%24.2%0.48%3.9%0.97%1.4%
Jan 202671.7%22.7%1.7%1.7%0.86%1.3%
Feb 202674.7%19.6%1.3%2.2%0.89%1.3%
Mar 202673.8%19.1%2.2%2.7%0.89%1.3%
Apr 202673.5%20%1.9%2.8%0.93%0.93%
May 202675.2%17%1.8%3.7%0.92%1.4%
Jun 202671.3%20.9%1.7%4.3%0.87%0.87%
Jul 202673.4%19.3%2.6%2.1%1%1.6%
Aug 202673.7%19.6%1.8%2.2%0.89%1.8%
Sep 202674%20.6%1.8%1.3%0.9%1.3%
Oct 202675.7%17.8%3%1.5%0.99%0.99%

  1. 1.Specsavers

    75.7%

    Held 1st. 1.5K estimated branded searches, -7.3% vs prior month. Share +1.8 points.

  2. 2.OPSM

    17.8%

    Held 2nd. 360 estimated branded searches, -21.7% vs prior month. Share -2.8 points.

  3. 3.Herb Maynard Optometrist

    3%

    Held 3rd. 60 estimated branded searches, +50% vs prior month. Share +1.2 points.

  4. 4.Bennett + Pearson Optometrists

    1.5%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kuske Eyewear

    0.99%

    Moved from 6th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Pearson + Hooker Optometrists

    0.99%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between Specsavers and its closest rivals

Every comparison with Specsavers

17 comparisons

How has branded search demand for Specsavers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Specsavers in New Zealand rose from 79.4K to 86.3K.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among Napier optometrists in New Zealand increased from 72.8% to 75.7%.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among Napier optometrists in New Zealand peaked at 75.7% in October 2026 and was lowest at 69.1% in December 2025.

How did search popularity change for New Zealand Napier optometrists in October 2026?

6 changes

  1. In October 2026, Specsavers gained share of searches among Napier optometrists in New Zealand, from 74% to 75.7%.

  2. In October 2026, Herb Maynard Optometrist gained share of searches among Napier optometrists in New Zealand, from 1.8% to 3%.

  3. In October 2026, OPSM lost share of searches among Napier optometrists in New Zealand, from 20.6% to 17.8%.

  4. In October 2026, Kuske Eyewear rose from 6th to 5th among Napier optometrists in New Zealand.

  5. In October 2026, Pearson + Hooker Optometrists fell from 5th to 6th among Napier optometrists in New Zealand.

  6. Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 62.5% over 12 measured months, from 80 to 30 in October 2026.

How are Specsavers’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spec savers botany
  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers botany
  • specsavers cuba street
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers napier
  • specsavers nelson
  • specsavers northland
  • specsavers offers
  • specsavers opticians
  • specsavers optometrist
  • specsavers palmerston north
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers westgate

Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specsavers compete?

Specsavers is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists1st of 390.3%Show ranking
Dunedin optometrists1st of 757.6%Show ranking
Palmerston North optometrists1st of 648.7%Show ranking
Nelson optometrists1st of 559.5%Show ranking
Napier optometrists1st of 675.7%Shown above
New Plymouth optometrists1st of 555.2%Show ranking
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