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Dunedin optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among dunedin optometrists in New Zealand, with an estimated 4.2K branded searches and 61.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Specsavers61.5%
  2. OPSM15.1%
  3. Bailey Nelson9.6%
  4. Bridgman Eyecare5.6%
  5. Milburn & Neill Optometrists3.3%
  6. Matthews Eyecare2.5%
  7. Stewart Caithness Gray Optometrists2.4%

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Share of SearchLeaderboard

Compare Dunedin optometrists using branded searches made in Dunedin. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dunedin optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Bailey Nelson, Bridgman Eyecare, Milburn & Neill Optometrists, Matthews Eyecare, Stewart Caithness Gray Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey NelsonBridgman EyecareMilburn & Neill OptometristsMatthews EyecareStewart Caithness Gray Optometrists
Oct 202563.8%15%6.2%6.9%2.6%2.2%3.3%
Nov 202559.6%14.9%11.1%7.3%2.3%2.1%2.8%
Dec 202555.1%19.1%11.9%6.6%1.7%2.1%3.4%
Jan 202659.6%15.4%12.8%5.9%1.4%2.1%2.9%
Feb 202659%16.4%11%5.8%2%2%3.7%
Mar 202661.3%15.3%9.4%4.9%4.2%2.2%2.7%
Apr 202658.1%16.1%9.9%5.8%3.9%2.4%3.8%
May 202661.4%15.2%10%4.9%4%1.9%2.7%
Jun 202659.7%16.2%9.9%4.9%3.1%2.4%3.8%
Jul 202662.7%13.3%10%5.7%2.6%2.8%2.9%
Aug 202661.5%15.1%9.6%5.6%3.3%2.5%2.4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Specsavers

    61.5%

    held 1st · 4.2K estimated branded searches · +8.6% vs prior month · -1.1 points

  2. 2.OPSM

    15.1%

    held 2nd · 1K estimated branded searches · +25.9% vs prior month · +1.8 points

  3. 3.Bailey Nelson

    9.6%

    held 3rd · 650 estimated branded searches · +6.6% vs prior month · -0.4 points

  4. 4.Bridgman Eyecare

    5.6%

    held 4th · 380 estimated branded searches · +8.6% vs prior month · -0.1 points

  5. 5.Milburn & Neill Optometrists

    3.3%

    moved from 7th to 5th · 220 estimated branded searches · +37.5% vs prior month · +0.6 points

  6. 6.Matthews Eyecare

    2.5%

    held 6th · 170 estimated branded searches · 0% vs prior month · -0.3 points

  7. 7.Stewart Caithness Gray Optometrists

    2.4%

    moved from 5th to 7th · 160 estimated branded searches · -11.1% vs prior month · -0.6 points

Compare search popularity between leading brands

Which brand is most popular in search among dunedin optometrists in New Zealand?

In August 2026, Specsavers was the most searched among dunedin optometrists in New Zealand, with an estimated 4.2K branded searches and 61.5% estimated Share of Search within this set. OPSM is in 2nd place, 46.4 percentage points behind at 15.1% Share of Search.

New Zealand dunedin optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers63.8% → 61.5%63.8%Oct 202555.1%Dec 20251st
OPSM15% → 15.1%19.1%Dec 202513.3%Jul 20262nd
Bailey Nelson6.2% → 9.6%12.8%Jan 20266.2%Oct 20254th → 3rd
Bridgman Eyecare6.9% → 5.6%7.3%Nov 20254.9%Jun 20263rd → 4th
Milburn & Neill Optometrists2.6% → 3.3%4.2%Mar 20261.4%Jan 20266th → 5th
Matthews Eyecare2.2% → 2.5%2.8%Jul 20261.9%May 20267th → 6th
Stewart Caithness Gray Optometrists3.3% → 2.4%3.8%Jun 20262.4%Aug 20265th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand decreased from 63.8% to 61.5%.
  • Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand increased from 6.2% to 9.6%.
  • Across the 11 months ending August 2026, Bridgman Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand decreased from 6.9% to 5.6%.
  • Across the 11 months ending August 2026, Milburn & Neill Optometrists’ estimated Share of Search among dunedin optometrists in New Zealand increased from 2.6% to 3.3%.
  • Across the 11 months ending August 2026, Stewart Caithness Gray Optometrists’ estimated Share of Search among dunedin optometrists in New Zealand decreased from 3.3% to 2.4%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among dunedin optometrists in New Zealand peaked at 63.8% in October 2025 and was lowest at 55.1% in December 2025.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 19.1% in December 2025 and was lowest at 13.3% in July 2026.
  • Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 12.8% in January 2026 and was lowest at 6.2% in October 2025.
  • Across the 11 months ending August 2026, Bridgman Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 7.3% in November 2025 and was lowest at 4.9% in June 2026.
  • Across the 11 months ending August 2026, Milburn & Neill Optometrists’ estimated Share of Search among dunedin optometrists in New Zealand peaked at 4.2% in March 2026 and was lowest at 1.4% in January 2026.
  • Across the 11 months ending August 2026, Stewart Caithness Gray Optometrists’ estimated Share of Search among dunedin optometrists in New Zealand peaked at 3.8% in June 2026 and was lowest at 2.4% in August 2026.
  • Across the 11 months ending August 2026, Bailey Nelson rose from 4th to 3rd among dunedin optometrists in New Zealand.
  • Across the 11 months ending August 2026, Bridgman Eyecare fell from 3rd to 4th among dunedin optometrists in New Zealand.
  • Across the 11 months ending August 2026, Milburn & Neill Optometrists rose from 6th to 5th among dunedin optometrists in New Zealand.
  • Across the 11 months ending August 2026, Matthews Eyecare rose from 7th to 6th among dunedin optometrists in New Zealand.
  • Across the 11 months ending August 2026, Stewart Caithness Gray Optometrists fell from 5th to 7th among dunedin optometrists in New Zealand.
  • Across the 11 months ending August 2026, OPSM held steady: its estimated Share of Search among dunedin optometrists in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand dunedin optometrists in August 2026?

  1. In August 2026, Milburn & Neill Optometrists overtook Stewart Caithness Gray Optometrists to rank 5th among dunedin optometrists in New Zealand, at 3.3%.

  2. In August 2026, OPSM gained estimated Share of Search among dunedin optometrists in New Zealand, from 13.3% to 15.1%.

  3. In August 2026, Specsavers lost estimated Share of Search among dunedin optometrists in New Zealand, from 62.7% to 61.5%.

  4. In August 2026, Stewart Caithness Gray Optometrists lost estimated Share of Search among dunedin optometrists in New Zealand, from 2.9% to 2.4%.

  5. Estimated monthly branded searches for Bailey Nelson in New Zealand rose 91.2% over 11 measured months, from 340 to 650 in August 2026.

  6. Estimated monthly branded searches for Matthews Eyecare in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.

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