Brandwave

How popular isSpecsavers?

In October 2026, people searched for Specsavers by name about 86,300 times in New Zealand, an 8.6% increase from the previous year. These searches made up 57.6% of all New Zealand Dunedin optometrist searches, placing Specsavers first out of seven optometrists. When we asked both ChatGPT and Google AI Overviews about Dunedin optometrists, Specsavers appeared in all answers and was the third most recommended of the seven.

Search and AI answers in October 2026

Specsavers is the most searched of 7 competitors and the third most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 57.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. OPSMShare of searches 16.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. Bailey NelsonShare of searches 10.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Bridgman EyecareShare of searches 7.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Stewart Caithness Gray OptometristsShare of searches 3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top Dunedin optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Specsavers appeared in all four answers. Specsavers is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bridgman Eyecare1st
  2. Milburn & Neill Optometrists2nd
  3. Specsavers3rd
  4. OPSM4th
  5. Stewart Caithness Gray Optometrists5th
  6. Matthews Eyecare6th
  7. Bailey Nelson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bridgman Eyecare4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OPSM3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milburn & Neill Optometrists3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stewart Caithness Gray Optometrists1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Matthews Eyecare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bailey Nelson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Dunedin optometrists

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Specsavers compared with other New Zealand Dunedin optometrists?

Specsavers against Dunedin optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM, Bailey Nelson, Bridgman Eyecare, Stewart Caithness Gray Optometrists, Matthews Eyecare, Milburn & Neill Optometrists. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMBailey NelsonBridgman EyecareStewart Caithness Gray OptometristsMatthews EyecareMilburn & Neill Optometrists
Nov 202558.1%14.9%11%8.1%3.1%1.9%2.7%
Dec 202554.6%19.5%11.1%7.5%3.6%1.9%1.9%
Jan 202658.1%15.6%13.5%6.5%3.1%1.7%1.5%
Feb 202657.7%17.4%10.2%6.5%4%1.7%2.5%
Mar 202660%15.6%9.1%5.6%2.9%2%4.8%
Apr 202656.6%16.4%10%6.4%4%2.1%4.5%
May 202660%15.7%10%5.5%2.8%1.6%4.4%
Jun 202659.1%16.7%8.9%5.4%4.1%2.1%3.5%
Jul 202662.1%13.5%9.5%6.5%3.2%2.2%3%
Aug 202660.6%15.3%9.4%6.2%2.6%2.3%3.6%
Sep 202656.3%17.7%11.8%6.3%3%2%3%
Oct 202657.6%16.5%10.8%7.2%3%2.5%2.3%

  1. 1.Specsavers

    57.6%

    Held 1st. 3K estimated branded searches, -0.66% vs prior month. Share +1.3 points.

  2. 2.OPSM

    16.5%

    Held 2nd. 870 estimated branded searches, -9.4% vs prior month. Share -1.2 points.

  3. 3.Bailey Nelson

    10.8%

    Held 3rd. 570 estimated branded searches, -10.9% vs prior month. Share -1 points.

  4. 4.Bridgman Eyecare

    7.2%

    Held 4th. 380 estimated branded searches, +11.8% vs prior month. Share +1 points.

  5. 5.Stewart Caithness Gray Optometrists

    3%

    Moved from 6th to 5th. 160 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Matthews Eyecare

    2.5%

    Moved from 7th to 6th. 130 estimated branded searches, +18.2% vs prior month. Share +0.4 points.

  7. 7.Milburn & Neill Optometrists

    2.3%

    Moved from 5th to 7th. 120 estimated branded searches, -25% vs prior month. Share -0.7 points.

Compare popularity between Specsavers and its closest rivals

Every comparison with Specsavers

17 comparisons

How has branded search demand for Specsavers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Specsavers in New Zealand rose from 79.4K to 86.3K.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among Dunedin optometrists in New Zealand decreased from 58.1% to 57.6%.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among Dunedin optometrists in New Zealand peaked at 62.1% in July 2026 and was lowest at 54.6% in December 2025.

How did search popularity change for New Zealand Dunedin optometrists in October 2026?

6 changes

  1. In October 2026, Specsavers gained share of searches among Dunedin optometrists in New Zealand, from 56.3% to 57.6%.

  2. In October 2026, Bridgman Eyecare gained share of searches among Dunedin optometrists in New Zealand, from 6.3% to 7.2%.

  3. In October 2026, OPSM lost share of searches among Dunedin optometrists in New Zealand, from 17.7% to 16.5%.

  4. In October 2026, Bailey Nelson lost share of searches among Dunedin optometrists in New Zealand, from 11.8% to 10.8%.

  5. In October 2026, Milburn & Neill Optometrists lost share of searches among Dunedin optometrists in New Zealand, from 3% to 2.3%.

  6. In October 2026, Matthews Eyecare rose from 7th to 6th among Dunedin optometrists in New Zealand.

How are Specsavers’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spec savers botany
  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers botany
  • specsavers cuba street
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers napier
  • specsavers nelson
  • specsavers northland
  • specsavers offers
  • specsavers opticians
  • specsavers optometrist
  • specsavers palmerston north
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers westgate

Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specsavers compete?

Specsavers is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists1st of 390.3%Show ranking
Dunedin optometrists1st of 757.6%Shown above
Palmerston North optometrists1st of 648.7%Show ranking
Nelson optometrists1st of 559.5%Show ranking
Napier optometrists1st of 675.7%Show ranking
New Plymouth optometrists1st of 555.2%Show ranking
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