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New plymouth optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among new plymouth optometrists in New Zealand, with an estimated 2K branded searches and 61.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Specsavers61.4%
  2. OPSM15.1%
  3. Matthews Eyecare11.4%
  4. Vivian Optometrists7.7%
  5. Judd Opticians4.3%

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Share of SearchLeaderboard

Compare New Plymouth optometrists using branded searches made in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Matthews Eyecare, Vivian Optometrists, Judd Opticians. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareVivian OptometristsJudd Opticians
Oct 202557.9%20.1%6.9%9.7%5.3%
Nov 202562.9%17.9%6%8.8%4.4%
Dec 202563.6%18.7%5.8%8.2%3.7%
Jan 202664.3%16.6%5.7%8.9%4.5%
Feb 202665.1%17%6.6%8.3%3.1%
Mar 202661.4%19.3%6.4%8.4%4.5%
Apr 202663.2%18.2%7%7.3%4.3%
May 202665%18.3%6.2%7.1%3.4%
Jun 202668.7%14.8%5.2%8.7%2.6%
Jul 202664%19.1%5.5%8%3.4%
Aug 202661.4%15.1%11.4%7.7%4.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Specsavers

    61.4%

    held 1st · 2K estimated branded searches · -4.3% vs prior month · -2.6 points

  2. 2.OPSM

    15.1%

    held 2nd · 490 estimated branded searches · -21% vs prior month · -4 points

  3. 3.Matthews Eyecare

    11.4%

    moved from 4th to 3rd · 370 estimated branded searches · +105.6% vs prior month · +5.9 points

  4. 4.Vivian Optometrists

    7.7%

    moved from 3rd to 4th · 250 estimated branded searches · -3.8% vs prior month · -0.3 points

  5. 5.Judd Opticians

    4.3%

    held 5th · 140 estimated branded searches · +27.3% vs prior month · +0.9 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth optometrists in New Zealand?

In August 2026, Specsavers was the most searched among new plymouth optometrists in New Zealand, with an estimated 2K branded searches and 61.4% estimated Share of Search within this set. OPSM is in 2nd place, 46.3 percentage points behind at 15.1% Share of Search.

New Zealand new plymouth optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers57.9% → 61.4%68.7%Jun 202657.9%Oct 20251st
OPSM20.1% → 15.1%20.1%Oct 202514.8%Jun 20262nd
Matthews Eyecare6.9% → 11.4%11.4%Aug 20265.2%Jun 20264th → 3rd
Vivian Optometrists9.7% → 7.7%9.7%Oct 20257.1%May 20263rd → 4th
Judd Opticians5.3% → 4.3%5.3%Oct 20252.6%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand increased from 57.9% to 61.4%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among new plymouth optometrists in New Zealand decreased from 20.1% to 15.1%.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand increased from 6.9% to 11.4%.
  • Across the 11 months ending August 2026, Vivian Optometrists’ estimated Share of Search among new plymouth optometrists in New Zealand decreased from 9.7% to 7.7%.
  • Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand decreased from 5.3% to 4.3%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand peaked at 68.7% in June 2026 and was lowest at 57.9% in October 2025.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among new plymouth optometrists in New Zealand peaked at 20.1% in October 2025 and was lowest at 14.8% in June 2026.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand peaked at 11.4% in August 2026 and was lowest at 5.2% in June 2026.
  • Across the 11 months ending August 2026, Vivian Optometrists’ estimated Share of Search among new plymouth optometrists in New Zealand peaked at 9.7% in October 2025 and was lowest at 7.1% in May 2026.
  • Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand peaked at 5.3% in October 2025 and was lowest at 2.6% in June 2026.
  • Across the 11 months ending August 2026, Matthews Eyecare rose from 4th to 3rd among new plymouth optometrists in New Zealand.
  • Across the 11 months ending August 2026, Vivian Optometrists fell from 3rd to 4th among new plymouth optometrists in New Zealand.

How did search popularity change for New Zealand new plymouth optometrists in August 2026?

  1. In August 2026, Matthews Eyecare overtook Vivian Optometrists to rank 3rd among new plymouth optometrists in New Zealand, at 11.4%.

  2. In August 2026, Judd Opticians gained estimated Share of Search among new plymouth optometrists in New Zealand, from 3.4% to 4.3%.

  3. In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 19.1% to 15.1%.

  4. In August 2026, Specsavers lost estimated Share of Search among new plymouth optometrists in New Zealand, from 64% to 61.4%.

  5. Estimated monthly branded searches for Vivian Optometrists in New Zealand fell 19.4% over 11 measured months, from 310 to 250 in August 2026.

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