Judd Opticians vs Vivian Optometrists:Which is more popular by branded search in New Zealand?
In August 2026, Vivian Optometrists had more branded searches than Judd Opticians among new plymouth optometrists in New Zealand. Vivian Optometrists was estimated to have 420 branded searches compared to Judd Opticians’ 210, and held a 0.32% Share of Search versus Judd Opticians’ 0.16%.
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Which is more popular in search, Judd Opticians or Vivian Optometrists?
Compare New Plymouth optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vivian Optometrists, Judd Opticians. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Matthews Eyecare | Vivian Optometrists | Judd Opticians |
|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 21.7% | 2.5% | 0.32% | 0.16% |
| Nov 2025 | 74.1% | 23.2% | 2.3% | 0.26% | 0.14% |
| Dec 2025 | 72.5% | 24.4% | 2.6% | 0.3% | 0.14% |
| Jan 2026 | 75.3% | 21.9% | 2.3% | 0.29% | 0.15% |
| Feb 2026 | 75.9% | 21% | 2.6% | 0.32% | 0.14% |
| Mar 2026 | 76.5% | 20.7% | 2.3% | 0.28% | 0.14% |
| Apr 2026 | 77.1% | 20.2% | 2.2% | 0.27% | 0.15% |
| May 2026 | 76.3% | 21.2% | 2.1% | 0.25% | 0.12% |
| Jun 2026 | 73.8% | 23.3% | 2.5% | 0.3% | 0.11% |
| Jul 2026 | 73.3% | 23.8% | 2.4% | 0.33% | 0.13% |
| Aug 2026 | 73.2% | 23.1% | 3.3% | 0.32% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Judd Opticians and Vivian Optometrists comparison changed over the last 12 months?
3 findings
- Vivian Optometrists was ahead of Judd Opticians in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 210.
- Across the 11 months ending August 2026, Vivian Optometrists’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.32%, and its estimated monthly branded searches held steady at 420.
How did search popularity change for New Zealand new plymouth optometrists in August 2026?
0 changes
Neither Judd Opticians nor Vivian Optometrists moved beyond provider rounding among new plymouth optometrists in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Judd Opticians’ and Vivian Optometrists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Judd Opticians
1 branded search term
- judd opticians
Vivian Optometrists
2 branded search terms
- vivian optometrists
- vivian optometrists new plymouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.