Judd Opticians vs OPSM:Which is more popular by branded search in New Zealand?
In August 2026, OPSM had more branded searches than Judd Opticians among new plymouth optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Judd Opticians’ 210, and held a 23.1% Share of Search versus Judd Opticians’ 0.16%.
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Which is more popular in search, Judd Opticians or OPSM?
Compare New Plymouth optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OPSM, Judd Opticians. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Matthews Eyecare | Vivian Optometrists | Judd Opticians |
|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 21.7% | 2.5% | 0.32% | 0.16% |
| Nov 2025 | 74.1% | 23.2% | 2.3% | 0.26% | 0.14% |
| Dec 2025 | 72.5% | 24.4% | 2.6% | 0.3% | 0.14% |
| Jan 2026 | 75.3% | 21.9% | 2.3% | 0.29% | 0.15% |
| Feb 2026 | 75.9% | 21% | 2.6% | 0.32% | 0.14% |
| Mar 2026 | 76.5% | 20.7% | 2.3% | 0.28% | 0.14% |
| Apr 2026 | 77.1% | 20.2% | 2.2% | 0.27% | 0.15% |
| May 2026 | 76.3% | 21.2% | 2.1% | 0.25% | 0.12% |
| Jun 2026 | 73.8% | 23.3% | 2.5% | 0.3% | 0.11% |
| Jul 2026 | 73.3% | 23.8% | 2.4% | 0.33% | 0.13% |
| Aug 2026 | 73.2% | 23.1% | 3.3% | 0.32% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Judd Opticians and OPSM comparison changed over the last 12 months?
3 findings
- OPSM was ahead of Judd Opticians in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 210.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among new plymouth optometrists in New Zealand moved from 21.7% to 23.1%, and its estimated monthly branded searches moved from 28.4K to 30.6K.
How did search popularity change for New Zealand new plymouth optometrists in August 2026?
1 change
In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Judd Opticians’ and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Judd Opticians
1 branded search term
- judd opticians
OPSM
30 branded search terms
- opsm
- opsm co nz
- opsm contact lenses
- opsm cuba street
- opsm dunedin
- opsm eye exam
- opsm eye exam cost
- opsm glasses
- opsm lynnmall
- opsm napier
- opsm near me
- opsm nelson
- opsm new plymouth
- opsm new zealand
- opsm northwest
- opsm nz
- opsm online
- opsm optometrist
- opsm palmerston north
- opsm plaza
- opsm queen st
- opsm queensgate
- opsm southern cross
- opsm st lukes
- opsm sunglasses
- opsm sylvia park
- opsm the base
- opsm the palms
- opsm westcity
- opsm.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.