How popular isJudd Opticians in search?
In August 2026, there were an estimated 210 branded searches for Judd Opticians in New Zealand which held steady over the last 11 months. Judd Opticians holds 0.16% estimated Share of Search among New Zealand new plymouth optometrists and is ranked 5th of 5 competitors for search popularity.
Specsavers73.2%OPSM23.1%
Matthews Eyecare3.3%
Vivian Optometrists0.32%
Judd Opticians0.16%
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Which new plymouth optometrists compete with Judd Opticians?
Share of Search by month for Specsavers, OPSM, Matthews Eyecare, Judd Opticians. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Matthews Eyecare | Vivian Optometrists | Judd Opticians |
|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 21.7% | 2.5% | 0.32% | 0.16% |
| Nov 2025 | 74.1% | 23.2% | 2.3% | 0.26% | 0.14% |
| Dec 2025 | 72.5% | 24.4% | 2.6% | 0.3% | 0.14% |
| Jan 2026 | 75.3% | 21.9% | 2.3% | 0.29% | 0.15% |
| Feb 2026 | 75.9% | 21% | 2.6% | 0.32% | 0.14% |
| Mar 2026 | 76.5% | 20.7% | 2.3% | 0.28% | 0.14% |
| Apr 2026 | 77.1% | 20.2% | 2.2% | 0.27% | 0.15% |
| May 2026 | 76.3% | 21.2% | 2.1% | 0.25% | 0.12% |
| Jun 2026 | 73.8% | 23.3% | 2.5% | 0.3% | 0.11% |
| Jul 2026 | 73.3% | 23.8% | 2.4% | 0.33% | 0.13% |
| Aug 2026 | 73.2% | 23.1% | 3.3% | 0.32% | 0.16% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 97K | +1.3% | -0.1 points | |
| 2, held 2nd | 23.1% | 30.6K | -1.5% | -0.7 points | |
| 3, held 3rd | 3.3% | 4.3K | +35.7% | +0.8 points | |
| 4, held 4th | 0.32% | 420 | -2.3% | 0 points | |
| 5, held 5th | 0.16% | 210 | +23.5% | 0 points |
73.2%
held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.1 points
2.
23.1%
held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points
3.3%
held 3rd · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points
0.32%
held 4th · 420 estimated branded searches · -2.3% vs prior month · 0 points
0.16%
held 5th · 210 estimated branded searches · +23.5% vs prior month · 0 points
Compare search popularity between Judd Opticians and its closest rivals
How has branded search demand for Judd Opticians changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Judd Opticians in New Zealand held steady at 210.
- Across the 11 months ending August 2026, Judd Opticians’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.16%.
How did search popularity change for New Zealand new plymouth optometrists in August 2026?
3 changes
In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.
In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.
Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.
How is Judd Opticians measured?
Brandwave collects information about searches that people make online using Judd Opticians’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- judd opticians
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