Brandwave

How popular isOPSM?

In October 2026, people searched for OPSM by name about 23,100 times in New Zealand, a 10.6% decrease from the previous year. These searches made up 16.8% of all New Zealand New Plymouth optometrist searches, placing OPSM second out of five optometrists. When we asked both ChatGPT and Google AI Overviews about New Plymouth optometrists, OPSM appeared in one of the four answers and was the fifth most recommended of the five.

Search and AI answers in October 2026

OPSM is the second most searched of 5 competitors and the fifth most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 55.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. OPSMShare of searches 16.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. Vivian OptometristsShare of searches 13.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. Judd OpticiansShare of searches 11.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Matthews EyecareShare of searches 3.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top New Plymouth optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OPSM was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. OPSM is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Judd Opticians1st
  2. Specsavers2nd
  3. Matthews Eyecare2nd
  4. Vivian Optometrists4th
  5. OPSM5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Judd Opticians3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Matthews Eyecare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vivian Optometrists2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • OPSM1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about New Plymouth optometrists

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for OPSM compared with other New Zealand New Plymouth optometrists?

OPSM against New Plymouth optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM, Vivian Optometrists, Judd Opticians, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMVivian OptometristsJudd OpticiansMatthews Eyecare
Nov 202556.8%18%10.1%10.1%5%
Dec 202555.8%15.8%14.2%9.2%5%
Jan 202656.8%13.7%15.1%10.1%4.3%
Feb 202658.8%15.1%14.3%7.6%4.2%
Mar 202650.8%16.7%15.9%10.6%6.1%
Apr 202656.2%15.1%14.4%9.6%4.8%
May 202657.9%14.3%15%7.9%5%
Jun 202657%13.4%18.3%6.3%4.9%
Jul 202656.8%18.7%12.2%7.9%4.3%
Aug 202658.5%14.8%10.4%10.4%5.9%
Sep 202662.5%14.1%8.6%10.9%3.9%
Oct 202655.2%16.8%13.6%11.2%3.2%

  1. 1.Specsavers

    55.2%

    Held 1st. 690 estimated branded searches, -13.8% vs prior month. Share -7.3 points.

  2. 2.OPSM

    16.8%

    Held 2nd. 210 estimated branded searches, +16.7% vs prior month. Share +2.7 points.

  3. 3.Vivian Optometrists

    13.6%

    Moved from 4th to 3rd. 170 estimated branded searches, +54.5% vs prior month. Share +5 points.

  4. 4.Judd Opticians

    11.2%

    Moved from 3rd to 4th. 140 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Matthews Eyecare

    3.2%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.7 points.

Compare popularity between OPSM and its closest rivals

Every comparison with OPSM

17 comparisons

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for OPSM in New Zealand fell from 25.8K to 23.1K.
  • Across the 12 months ending October 2026, OPSM’s share of searches among New Plymouth optometrists in New Zealand decreased from 18% to 16.8%.
  • Across the 12 months ending October 2026, OPSM’s share of searches among New Plymouth optometrists in New Zealand peaked at 18.7% in July 2026 and was lowest at 13.4% in June 2026.

How did search popularity change for New Zealand New Plymouth optometrists in October 2026?

5 changes

  1. In October 2026, Vivian Optometrists overtook Judd Opticians to rank 3rd among New Plymouth optometrists in New Zealand, with 13.6% of the searches.

  2. In October 2026, OPSM gained share of searches among New Plymouth optometrists in New Zealand, from 14.1% to 16.8%.

  3. In October 2026, Specsavers lost share of searches among New Plymouth optometrists in New Zealand, from 62.5% to 55.2%.

  4. In October 2026, Matthews Eyecare lost share of searches among New Plymouth optometrists in New Zealand, from 3.9% to 3.2%.

  5. Judd Opticians’ share of searches among New Plymouth optometrists in New Zealand has gained ground for 3 months in a row, from 7.9% to 11.2% in October 2026.

How are OPSM’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using OPSM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • opsm
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm lynnmall
  • opsm napier
  • opsm nelson
  • opsm northwest
  • opsm optometrist
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity

Do you work for OPSM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OPSM compete?

OPSM is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists2nd of 38.2%Show ranking
Dunedin optometrists2nd of 716.5%Show ranking
Palmerston North optometrists3rd of 613.9%Show ranking
Nelson optometrists2nd of 521.4%Show ranking
Napier optometrists2nd of 617.8%Show ranking
New Plymouth optometrists2nd of 516.8%Shown above
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