Nelson optometrists in New Zealand:Which brands are most popular in search?
In August 2026, Specsavers was the most searched among nelson optometrists in New Zealand, with an estimated 1.9K branded searches and 64.9% estimated Share of Search within this set.
Specsavers64.9%OPSM17.4%
Matthews Eyecare13.2%Harrington Eyecare4.5%
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Share of SearchLeaderboard
Compare Nelson optometrists using branded searches made in Nelson. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, OPSM, Matthews Eyecare, Harrington Eyecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Matthews Eyecare | Harrington Eyecare |
|---|---|---|---|---|
| Oct 2025 | 58.4% | 20.5% | 14.9% | 6.2% |
| Nov 2025 | 60.1% | 19.6% | 14.1% | 6.1% |
| Dec 2025 | 51.7% | 23.6% | 20.2% | 4.5% |
| Jan 2026 | 60.4% | 20.4% | 14.4% | 4.8% |
| Feb 2026 | 60.4% | 19.6% | 15.2% | 4.8% |
| Mar 2026 | 60.6% | 21.7% | 12.2% | 5.5% |
| Apr 2026 | 67.7% | 14.1% | 13.8% | 4.4% |
| May 2026 | 63.9% | 21% | 11.1% | 3.9% |
| Jun 2026 | 66.8% | 17.1% | 11.5% | 4.5% |
| Jul 2026 | 61% | 21.6% | 12.3% | 5.1% |
| Aug 2026 | 64.9% | 17.4% | 13.2% | 4.5% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.9% | 1.9K | +5.1% | +4 points | |
| 2, held 2nd | 17.4% | 500 | -20.6% | -4.2 points | |
| 3, held 3rd | 13.2% | 380 | +5.6% | +0.9 points | |
| 4, held 4th | 4.5% | 130 | -13.3% | -0.6 points |
64.9%
held 1st · 1.9K estimated branded searches · +5.1% vs prior month · +4 points
2.
17.4%
held 2nd · 500 estimated branded searches · -20.6% vs prior month · -4.2 points
13.2%
held 3rd · 380 estimated branded searches · +5.6% vs prior month · +0.9 points
4.5%
held 4th · 130 estimated branded searches · -13.3% vs prior month · -0.6 points
Compare search popularity between leading brands
- Specsavers vs Matthews Eyecare: compare search popularity
- OPSM vs Matthews Eyecare: compare search popularity
- Compare any of these brands
Which brand is most popular in search among nelson optometrists in New Zealand?
4 brands
In August 2026, Specsavers was the most searched among nelson optometrists in New Zealand, with an estimated 1.9K branded searches and 64.9% estimated Share of Search within this set. OPSM is in 2nd place, 47.6 percentage points behind at 17.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Specsavers | 58.4% → 64.9% | 67.7%Apr 2026 | 51.7%Dec 2025 | 1st |
| OPSM | 20.5% → 17.4% | 23.6%Dec 2025 | 14.1%Apr 2026 | 2nd |
| Matthews Eyecare | 14.9% → 13.2% | 20.2%Dec 2025 | 11.1%May 2026 | 3rd |
| Harrington Eyecare | 6.2% → 4.5% | 6.2%Oct 2025 | 3.9%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand increased from 58.4% to 64.9%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand decreased from 20.5% to 17.4%.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand decreased from 14.9% to 13.2%.
- Across the 11 months ending August 2026, Harrington Eyecare’s estimated Share of Search among nelson optometrists in New Zealand decreased from 6.2% to 4.5%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand peaked at 67.7% in April 2026 and was lowest at 51.7% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand peaked at 23.6% in December 2025 and was lowest at 14.1% in April 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand peaked at 20.2% in December 2025 and was lowest at 11.1% in May 2026.
- Across the 11 months ending August 2026, Harrington Eyecare’s estimated Share of Search among nelson optometrists in New Zealand peaked at 6.2% in October 2025 and was lowest at 3.9% in May 2026.
How did search popularity change for New Zealand nelson optometrists in August 2026?
4 changes
In August 2026, Specsavers gained estimated Share of Search among nelson optometrists in New Zealand, from 61% to 64.9%.
In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 12.3% to 13.2%.
In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 21.6% to 17.4%.
In August 2026, Harrington Eyecare lost estimated Share of Search among nelson optometrists in New Zealand, from 5.1% to 4.5%.
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