Harrington Eyecare vs Specsavers:Which is more popular by branded search in New Zealand?
In August 2026, Specsavers had more branded searches than Harrington Eyecare among nelson optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Harrington Eyecare’s 230, and held a 73.4% Share of Search versus Harrington Eyecare’s 0.17%.
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Which is more popular in search, Harrington Eyecare or Specsavers?
Compare Nelson optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, Harrington Eyecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Matthews Eyecare | Harrington Eyecare |
|---|---|---|---|---|
| Oct 2025 | 75.4% | 21.7% | 2.5% | 0.29% |
| Nov 2025 | 74.2% | 23.2% | 2.3% | 0.27% |
| Dec 2025 | 72.6% | 24.5% | 2.6% | 0.26% |
| Jan 2026 | 75.5% | 22% | 2.3% | 0.2% |
| Feb 2026 | 76.1% | 21% | 2.6% | 0.19% |
| Mar 2026 | 76.7% | 20.8% | 2.3% | 0.22% |
| Apr 2026 | 77.3% | 20.3% | 2.2% | 0.19% |
| May 2026 | 76.5% | 21.3% | 2.1% | 0.14% |
| Jun 2026 | 74% | 23.4% | 2.5% | 0.18% |
| Jul 2026 | 73.5% | 23.8% | 2.4% | 0.25% |
| Aug 2026 | 73.4% | 23.2% | 3.3% | 0.17% |
| Sep 2026 | — | — | — | — |
How has the Harrington Eyecare and Specsavers comparison changed over the last 12 months?
3 findings
- Specsavers was ahead of Harrington Eyecare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harrington Eyecare’s estimated Share of Search among nelson optometrists in New Zealand moved from 0.29% to 0.17%, and its estimated monthly branded searches moved from 380 to 230.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand moved from 75.4% to 73.4%, and its estimated monthly branded searches moved from 98.4K to 97K.
How did search popularity change for New Zealand nelson optometrists in August 2026?
2 changes
Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.
Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harrington Eyecare’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harrington Eyecare
3 branded search terms
- harrington eye care
- harrington eyecare
- harrington eyecare nelson
Specsavers
38 branded search terms
- spec savers botany
- spec savers richmond
- specsavers
- specsavers bayfair
- specsavers botany
- specsavers co nz
- specsavers contact
- specsavers costs
- specsavers cuba street
- specsavers deals
- specsavers dunedin
- specsavers eye test
- specsavers frames
- specsavers glasses
- specsavers lambton
- specsavers lunn ave
- specsavers napier
- specsavers near me
- specsavers nelson
- specsavers new plymouth
- specsavers new zealand
- specsavers northland
- specsavers nz
- specsavers offers
- specsavers online
- specsavers opticians
- specsavers optometrist
- specsavers palmerston north
- specsavers prices
- specsavers queen street
- specsavers richmond
- specsavers shirley
- specsavers st lukes
- specsavers sylvia park
- specsavers the palms
- specsavers website
- specsavers westgate
- specsavers.co.nz
Put your own brand in this comparison
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