Brandwave

How popular isOPSM?

In October 2026, people searched for OPSM by name about 23,100 times in New Zealand, a 10.6% decrease from the previous year. These searches made up 21.4% of all New Zealand Nelson optometrist searches, placing OPSM second out of five optometrists. When we asked both ChatGPT and Google AI Overviews about Nelson optometrists, OPSM appeared in all answers and was the third most recommended of the five.

Search and AI answers in October 2026

OPSM is the second most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 59.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  2. OPSMShare of searches 21.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Matthews EyecareShare of searches 13.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Harrington EyecareShare of searches 4.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Kuske EyewearShare of searches 1.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Nelson optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, OPSM appeared in all three answers. OPSM is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Matthews Eyecare1st
  2. Kuske Eyewear2nd
  3. OPSM3rd
  4. Specsavers4th
  5. Harrington Eyecare5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson optometrists

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for OPSM compared with other New Zealand Nelson optometrists?

OPSM against Nelson optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM, Matthews Eyecare, Harrington Eyecare. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMMatthews EyecareHarrington EyecareKuske Eyewear
Nov 202559.2%19.7%13.4%6.7%1%
Dec 202551.7%23.6%19%4.9%0.76%
Jan 202659.1%21.1%13.6%5.4%0.72%
Feb 202659.4%19.7%14.6%5.4%0.84%
Mar 202660%21%11.5%6.1%1.4%
Apr 202667%14.2%12.9%5%0.99%
May 202663.1%20.4%10.6%4.4%1.5%
Jun 202665.7%17.1%10.8%5.2%1.2%
Jul 202659.7%21.7%11.8%5.7%1.1%
Aug 202664.3%17.1%12.8%5%0.78%
Sep 202660.5%17.8%14.6%5.9%1.2%
Oct 202659.5%21.4%13.2%4.7%1.2%

  1. 1.Specsavers

    59.5%

    Held 1st. 1.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.OPSM

    21.4%

    Held 2nd. 550 estimated branded searches, +22.2% vs prior month. Share +3.6 points.

  3. 3.Matthews Eyecare

    13.2%

    Held 3rd. 340 estimated branded searches, -8.1% vs prior month. Share -1.4 points.

  4. 4.Harrington Eyecare

    4.7%

    Held 4th. 120 estimated branded searches, -20% vs prior month. Share -1.3 points.

  5. 5.Kuske Eyewear

    1.2%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between OPSM and its closest rivals

Every comparison with OPSM

17 comparisons

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for OPSM in New Zealand fell from 25.8K to 23.1K.
  • Across the 12 months ending October 2026, OPSM’s share of searches among Nelson optometrists in New Zealand increased from 19.7% to 21.4%.
  • Across the 12 months ending October 2026, OPSM’s share of searches among Nelson optometrists in New Zealand peaked at 23.6% in December 2025 and was lowest at 14.2% in April 2026.

How did search popularity change for New Zealand Nelson optometrists in October 2026?

4 changes

  1. In October 2026, OPSM gained share of searches among Nelson optometrists in New Zealand, from 17.8% to 21.4%.

  2. In October 2026, Matthews Eyecare lost share of searches among Nelson optometrists in New Zealand, from 14.6% to 13.2%.

  3. In October 2026, Harrington Eyecare lost share of searches among Nelson optometrists in New Zealand, from 5.9% to 4.7%.

  4. In October 2026, Specsavers lost share of searches among Nelson optometrists in New Zealand, from 60.5% to 59.5%.

How are OPSM’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using OPSM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • opsm
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm lynnmall
  • opsm napier
  • opsm nelson
  • opsm northwest
  • opsm optometrist
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity

Do you work for OPSM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OPSM compete?

OPSM is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists2nd of 38.2%Show ranking
Dunedin optometrists2nd of 716.5%Show ranking
Palmerston North optometrists3rd of 613.9%Show ranking
Nelson optometrists2nd of 521.4%Shown above
Napier optometrists2nd of 617.8%Show ranking
New Plymouth optometrists2nd of 516.8%Show ranking
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