Brandwave

OPSM vs Oscar Wylee:Which is more popular by branded search in New Zealand?

In August 2026, OPSM had more branded searches than Oscar Wylee among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Oscar Wylee’s 6.6K, and held a 22.5% Share of Search versus Oscar Wylee’s 4.9%.

Share of Search among palmerston north optometrists in New Zealand in August 2026Which is more popular in search, OPSM or Oscar Wylee?
OPSM22.5%30.6K searches
vs
Oscar Wylee4.9%6.6K searches
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Which is more popular in search, OPSM or Oscar Wylee?

Compare Palmerston North optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

OPSM and Oscar Wylee among palmerston north optometrists in New Zealand, by month

Share of Search by month for OPSM, Oscar Wylee. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMOscar WyleeNaylor PalmerEyes on BroadwayVisique Eye Spy
Oct 202573.1%21.1%4.4%0.75%0.54%0.16%
Nov 202572.3%22.6%3.9%0.53%0.5%0.2%
Dec 202570.8%23.8%3.9%0.67%0.56%0.18%
Jan 202673.4%21.3%4.1%0.53%0.47%0.12%
Feb 202673.8%20.4%4.6%0.62%0.51%0.13%
Mar 202674.5%20.2%4.1%0.62%0.54%0.12%
Apr 202675.2%19.7%3.9%0.59%0.48%0.08%
May 202674.1%20.6%4%0.63%0.46%0.15%
Jun 202671.4%22.6%4.5%0.82%0.6%0.14%
Jul 202671.2%23.1%4.5%0.6%0.53%0.13%
Aug 202671.3%22.5%4.9%0.63%0.54%0.1%
Sep 2026——————

How has the OPSM and Oscar Wylee comparison changed over the last 12 months?

How did search popularity change for New Zealand palmerston north optometrists in August 2026?

  1. In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.

  2. Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using OPSM’s and Oscar Wylee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OPSM

30 branded search terms

  • opsm
  • opsm co nz
  • opsm contact lenses
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm eye exam cost
  • opsm glasses
  • opsm lynnmall
  • opsm napier
  • opsm near me
  • opsm nelson
  • opsm new plymouth
  • opsm new zealand
  • opsm northwest
  • opsm nz
  • opsm online
  • opsm optometrist
  • opsm palmerston north
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity
  • opsm.co.nz

Oscar Wylee

19 branded search terms

  • oscar wylee
  • oscar wylee blue light
  • oscar wylee cost
  • oscar wylee eyewear
  • oscar wylee glasses
  • oscar wylee locations
  • oscar wylee near me
  • oscar wylee new zealand
  • oscar wylee nz
  • oscar wylee offers
  • oscar wylee optometrist
  • oscar wylee palmerston north
  • oscar wylee price list
  • oscar wylee prices
  • oscar wylee shop
  • oscar wylee stores
  • oscar wylee sunglasses
  • oscar wylee the plaza
  • oscarwylee

How the Brand Demand Index is measured

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