Brandwave

How popular isSpecsavers?

In October 2026, people searched for Specsavers by name about 86,300 times in New Zealand, an 8.6% increase from the previous year. These searches made up 48.7% of all New Zealand Palmerston North optometrist searches, placing Specsavers first out of six optometrists. When we asked both ChatGPT and Google AI Overviews about Palmerston North optometrists, Specsavers appeared in two of the three answers and was the fourth most recommended of the six.

Search and AI answers in October 2026

Specsavers is the most searched of 6 competitors and the fourth most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 48.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Naylor PalmerShare of searches 14.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. OPSMShare of searches 13.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Oscar WyleeShare of searches 11.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Eyes on BroadwayShare of searches 8.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Palmerston North optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Specsavers was mentioned in two out of three: in two of the three ChatGPT answers. Specsavers is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Naylor Palmer1st
  2. Visique Eye Spy2nd
  3. Oscar Wylee3rd
  4. Specsavers4th
  5. OPSM–
  6. Eyes on Broadway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Specsavers compared with other New Zealand Palmerston North optometrists?

Specsavers against Palmerston North optometrists in New Zealand, by month

Share of searches by month for Specsavers, Naylor Palmer, OPSM, Oscar Wylee, Eyes on Broadway, Visique Eye Spy. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversNaylor PalmerOPSMOscar WyleeEyes on BroadwayVisique Eye Spy
Nov 202550.4%15.6%13.8%4.9%10.2%5.1%
Dec 202547.4%16.4%14.8%5.3%11.1%5%
Jan 202652.7%13.3%13.8%6.6%10.6%2.9%
Feb 202649.6%13.1%15.5%8.3%10.7%2.7%
Mar 202652.4%13.3%14.4%8.1%9%2.7%
Apr 202652.5%14%13.7%9.8%8.4%1.6%
May 202649.5%14.4%13.9%10.6%8.3%3.3%
Jun 202648.9%17%12.9%8.8%9.5%2.9%
Jul 202649%13.2%14.3%8.3%11.2%4%
Aug 202652.5%14%12.8%8.6%9.9%2.2%
Sep 202653%14.2%12%8.8%8.3%3.8%
Oct 202648.7%14.4%13.9%11.5%8.8%2.7%

  1. 1.Specsavers

    48.7%

    Held 1st. 1.8K estimated branded searches, -14.2% vs prior month. Share -4.3 points.

  2. 2.Naylor Palmer

    14.4%

    Held 2nd. 540 estimated branded searches, -5.3% vs prior month. Share +0.2 points.

  3. 3.OPSM

    13.9%

    Held 3rd. 520 estimated branded searches, +8.3% vs prior month. Share +1.9 points.

  4. 4.Oscar Wylee

    11.5%

    Held 4th. 430 estimated branded searches, +22.9% vs prior month. Share +2.7 points.

  5. 5.Eyes on Broadway

    8.8%

    Held 5th. 330 estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Visique Eye Spy

    2.7%

    Held 6th. 100 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Specsavers and its closest rivals

Every comparison with Specsavers

17 comparisons

How has branded search demand for Specsavers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Specsavers in New Zealand rose from 79.4K to 86.3K.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among Palmerston North optometrists in New Zealand decreased from 50.4% to 48.7%.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among Palmerston North optometrists in New Zealand peaked at 53% in September 2026 and was lowest at 47.4% in December 2025.

How did search popularity change for New Zealand Palmerston North optometrists in October 2026?

6 changes

  1. In October 2026, Oscar Wylee gained share of searches among Palmerston North optometrists in New Zealand, from 8.8% to 11.5%.

  2. In October 2026, OPSM gained share of searches among Palmerston North optometrists in New Zealand, from 12% to 13.9%.

  3. In October 2026, Eyes on Broadway gained share of searches among Palmerston North optometrists in New Zealand, from 8.3% to 8.8%.

  4. In October 2026, Specsavers lost share of searches among Palmerston North optometrists in New Zealand, from 53% to 48.7%.

  5. In October 2026, Visique Eye Spy lost share of searches among Palmerston North optometrists in New Zealand, from 3.8% to 2.7%.

  6. Naylor Palmer’s share of searches among Palmerston North optometrists in New Zealand has gained ground for 3 months in a row, from 13.2% to 14.4% in October 2026.

How are Specsavers’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spec savers botany
  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers botany
  • specsavers cuba street
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers napier
  • specsavers nelson
  • specsavers northland
  • specsavers offers
  • specsavers opticians
  • specsavers optometrist
  • specsavers palmerston north
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers westgate

Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specsavers compete?

Specsavers is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists1st of 390.3%Show ranking
Dunedin optometrists1st of 757.6%Show ranking
Palmerston North optometrists1st of 648.7%Shown above
Nelson optometrists1st of 559.5%Show ranking
Napier optometrists1st of 675.7%Show ranking
New Plymouth optometrists1st of 555.2%Show ranking
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