Brandwave

Specsavers vs Vivian Optometrists:Which is more popular by branded search in New Zealand?

In August 2026, Specsavers had more branded searches than Vivian Optometrists among new plymouth optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Vivian Optometrists’ 420, and held a 73.2% Share of Search versus Vivian Optometrists’ 0.32%.

Share of Search among new plymouth optometrists in New Zealand in August 2026Which is more popular in search, Specsavers or Vivian Optometrists?
Specsavers73.2%97K searches
vs
Vivian Optometrists0.32%420 searches
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Which is more popular in search, Specsavers or Vivian Optometrists?

Compare New Plymouth optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Specsavers and Vivian Optometrists among new plymouth optometrists in New Zealand, by month

Share of Search by month for Specsavers, Vivian Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareVivian OptometristsJudd Opticians
Oct 202575.3%21.7%2.5%0.32%0.16%
Nov 202574.1%23.2%2.3%0.26%0.14%
Dec 202572.5%24.4%2.6%0.3%0.14%
Jan 202675.3%21.9%2.3%0.29%0.15%
Feb 202675.9%21%2.6%0.32%0.14%
Mar 202676.5%20.7%2.3%0.28%0.14%
Apr 202677.1%20.2%2.2%0.27%0.15%
May 202676.3%21.2%2.1%0.25%0.12%
Jun 202673.8%23.3%2.5%0.3%0.11%
Jul 202673.3%23.8%2.4%0.33%0.13%
Aug 202673.2%23.1%3.3%0.32%0.16%
Sep 2026—————

How has the Specsavers and Vivian Optometrists comparison changed over the last 12 months?

How did search popularity change for New Zealand new plymouth optometrists in August 2026?

  1. Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Specsavers’ and Vivian Optometrists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Specsavers

38 branded search terms

  • spec savers botany
  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers botany
  • specsavers co nz
  • specsavers contact
  • specsavers costs
  • specsavers cuba street
  • specsavers deals
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers napier
  • specsavers near me
  • specsavers nelson
  • specsavers new plymouth
  • specsavers new zealand
  • specsavers northland
  • specsavers nz
  • specsavers offers
  • specsavers online
  • specsavers opticians
  • specsavers optometrist
  • specsavers palmerston north
  • specsavers prices
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers website
  • specsavers westgate
  • specsavers.co.nz

Vivian Optometrists

2 branded search terms

  • vivian optometrists
  • vivian optometrists new plymouth

How the Brand Demand Index is measured

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