Brandwave

How popular isVivian Optometrists in search?

In August 2026, there were an estimated 420 branded searches for Vivian Optometrists in New Zealand which held steady over the last 11 months. Vivian Optometrists holds 0.32% estimated Share of Search among New Zealand new plymouth optometrists and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Specsavers73.2%
  2. OPSM23.1%
  3. Matthews Eyecare3.3%
  4. Vivian Optometrists0.32%
  5. Judd Opticians0.16%
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Which new plymouth optometrists compete with Vivian Optometrists?

Vivian Optometrists against new plymouth optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Matthews Eyecare, Vivian Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareVivian OptometristsJudd Opticians
Oct 202575.3%21.7%2.5%0.32%0.16%
Nov 202574.1%23.2%2.3%0.26%0.14%
Dec 202572.5%24.4%2.6%0.3%0.14%
Jan 202675.3%21.9%2.3%0.29%0.15%
Feb 202675.9%21%2.6%0.32%0.14%
Mar 202676.5%20.7%2.3%0.28%0.14%
Apr 202677.1%20.2%2.2%0.27%0.15%
May 202676.3%21.2%2.1%0.25%0.12%
Jun 202673.8%23.3%2.5%0.3%0.11%
Jul 202673.3%23.8%2.4%0.33%0.13%
Aug 202673.2%23.1%3.3%0.32%0.16%
Sep 2026—————

  1. 1.Specsavers

    73.2%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.1 points

  2. 2.OPSM

    23.1%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Matthews Eyecare

    3.3%

    held 3rd · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  4. 4.Vivian Optometrists

    0.32%

    held 4th · 420 estimated branded searches · -2.3% vs prior month · 0 points

  5. 5.Judd Opticians

    0.16%

    held 5th · 210 estimated branded searches · +23.5% vs prior month · 0 points

Compare search popularity between Vivian Optometrists and its closest rivals

How has branded search demand for Vivian Optometrists changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vivian Optometrists in New Zealand held steady at 420.
  • Across the 11 months ending August 2026, Vivian Optometrists’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.32%.

How did search popularity change for New Zealand new plymouth optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.

  2. In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.

  3. Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

How is Vivian Optometrists measured?

Brandwave collects information about searches that people make online using Vivian Optometrists’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • vivian optometrists
  • vivian optometrists new plymouth

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How the Brand Demand Index is measured

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