Matthews Eyecare vs Vivian Optometrists:Which is more popular by branded search in New Zealand?
In August 2026, Matthews Eyecare had more branded searches than Vivian Optometrists among new plymouth optometrists in New Zealand. Matthews Eyecare was estimated to have 4.3K branded searches compared to Vivian Optometrists’ 420, and held a 3.3% Share of Search versus Vivian Optometrists’ 0.32%.
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Which is more popular in search, Matthews Eyecare or Vivian Optometrists?
Compare New Plymouth optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Matthews Eyecare, Vivian Optometrists. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Matthews Eyecare | Vivian Optometrists | Judd Opticians |
|---|---|---|---|---|---|
| Oct 2025 | 75.3% | 21.7% | 2.5% | 0.32% | 0.16% |
| Nov 2025 | 74.1% | 23.2% | 2.3% | 0.26% | 0.14% |
| Dec 2025 | 72.5% | 24.4% | 2.6% | 0.3% | 0.14% |
| Jan 2026 | 75.3% | 21.9% | 2.3% | 0.29% | 0.15% |
| Feb 2026 | 75.9% | 21% | 2.6% | 0.32% | 0.14% |
| Mar 2026 | 76.5% | 20.7% | 2.3% | 0.28% | 0.14% |
| Apr 2026 | 77.1% | 20.2% | 2.2% | 0.27% | 0.15% |
| May 2026 | 76.3% | 21.2% | 2.1% | 0.25% | 0.12% |
| Jun 2026 | 73.8% | 23.3% | 2.5% | 0.3% | 0.11% |
| Jul 2026 | 73.3% | 23.8% | 2.4% | 0.33% | 0.13% |
| Aug 2026 | 73.2% | 23.1% | 3.3% | 0.32% | 0.16% |
| Sep 2026 | — | — | — | — | — |
How has the Matthews Eyecare and Vivian Optometrists comparison changed over the last 12 months?
3 findings
- Matthews Eyecare was ahead of Vivian Optometrists in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand moved from 2.5% to 3.3%, and its estimated monthly branded searches moved from 3.3K to 4.3K.
- Across the 11 months ending August 2026, Vivian Optometrists’ estimated Share of Search among new plymouth optometrists in New Zealand held steady at 0.32%, and its estimated monthly branded searches held steady at 420.
How did search popularity change for New Zealand new plymouth optometrists in August 2026?
1 change
In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Matthews Eyecare’s and Vivian Optometrists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Matthews Eyecare
19 branded search terms
- matthews eyecare
- matthews eyecare blenheim
- matthews eyecare cambridge
- matthews eyecare christchurch
- matthews eyecare dunedin
- matthews eyecare invercargill
- matthews eyecare motueka
- matthews eyecare nelson
- matthews eyecare new plymouth
- matthews eyecare richmond
- matthews eyecare taupo
- matthews eyecare tauranga
- matthews eyecare te awamutu
- matthews eyecare te puke
- matthews eyecare wellington
- matthews eyecare whangarei
- matthews eyewear
- matthews eyewear and eyecare
- matthews optometrists
Vivian Optometrists
2 branded search terms
- vivian optometrists
- vivian optometrists new plymouth
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