Brandwave

How popular isMatthews Eyecare in search?

In August 2026, there were an estimated 4.3K branded searches for Matthews Eyecare in New Zealand which is up 31.6% over the last 11 months. Matthews Eyecare holds 3% estimated Share of Search among New Zealand dunedin optometrists and is ranked 4th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Specsavers67%
  2. OPSM21.1%
  3. Bailey Nelson8%
  4. Matthews Eyecare3%
  5. Bridgman Eyecare0.45%
  6. Milburn & Neill Optometrists0.2%
  7. Stewart Caithness Gray Optometrists0.18%
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Which dunedin optometrists compete with Matthews Eyecare?

Matthews Eyecare against dunedin optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Bailey Nelson, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey NelsonMatthews EyecareBridgman EyecareMilburn & Neill OptometristsStewart Caithness Gray Optometrists
Oct 202569.3%20%7.8%2.3%0.37%0.14%0.18%
Nov 202567.5%21.1%8.6%2.1%0.4%0.11%0.15%
Dec 202566.3%22.3%8.3%2.4%0.35%0.09%0.18%
Jan 202669.5%20.2%7.6%2.1%0.3%0.08%0.16%
Feb 202669.3%19.1%8.4%2.4%0.42%0.12%0.23%
Mar 202669.8%18.9%8.4%2.1%0.33%0.25%0.16%
Apr 202671.3%18.7%7.3%2%0.3%0.22%0.19%
May 202669.7%19.4%8.3%1.9%0.26%0.2%0.18%
Jun 202666.6%21%9.3%2.2%0.32%0.19%0.22%
Jul 202667.2%21.8%8%2.2%0.41%0.16%0.15%
Aug 202667%21.1%8%3%0.45%0.2%0.18%
Sep 2026———————

  1. 1.Specsavers

    67%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.2 points

  2. 2.OPSM

    21.1%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Bailey Nelson

    8%

    held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · 0 points

  4. 4.Matthews Eyecare

    3%

    held 4th · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  5. 5.Bridgman Eyecare

    0.45%

    held 5th · 650 estimated branded searches · +12.1% vs prior month · 0 points

  6. 6.Milburn & Neill Optometrists

    0.2%

    held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points

  7. 7.Stewart Caithness Gray Optometrists

    0.18%

    held 7th · 260 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between Matthews Eyecare and its closest rivals

How has branded search demand for Matthews Eyecare changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Matthews Eyecare in New Zealand rose from 3.3K to 4.3K.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand increased from 2.3% to 3%.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 3% in August 2026 and was lowest at 1.9% in May 2026.

How did search popularity change for New Zealand dunedin optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.

  2. In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.

  3. Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.

  4. Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.

Which nelson optometrists compete with Matthews Eyecare?

Matthews Eyecare against nelson optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareHarrington Eyecare
Oct 202575.4%21.7%2.5%0.29%
Nov 202574.2%23.2%2.3%0.27%
Dec 202572.6%24.5%2.6%0.26%
Jan 202675.5%22%2.3%0.2%
Feb 202676.1%21%2.6%0.19%
Mar 202676.7%20.8%2.3%0.22%
Apr 202677.3%20.3%2.2%0.19%
May 202676.5%21.3%2.1%0.14%
Jun 202674%23.4%2.5%0.18%
Jul 202673.5%23.8%2.4%0.25%
Aug 202673.4%23.2%3.3%0.17%
Sep 2026————

  1. 1.Specsavers

    73.4%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.1 points

  2. 2.OPSM

    23.2%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Matthews Eyecare

    3.3%

    held 3rd · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  4. 4.Harrington Eyecare

    0.17%

    held 4th · 230 estimated branded searches · -28.1% vs prior month · -0.1 points

Compare search popularity between Matthews Eyecare and its closest rivals

How has branded search demand for Matthews Eyecare changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand increased from 2.5% to 3.3%.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand peaked at 3.3% in August 2026 and was lowest at 2.1% in May 2026.

How did search popularity change for New Zealand nelson optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.

  2. In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%.

  3. Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.

  4. Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.

Which new plymouth optometrists compete with Matthews Eyecare?

Matthews Eyecare against new plymouth optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareVivian OptometristsJudd Opticians
Oct 202575.3%21.7%2.5%0.32%0.16%
Nov 202574.1%23.2%2.3%0.26%0.14%
Dec 202572.5%24.4%2.6%0.3%0.14%
Jan 202675.3%21.9%2.3%0.29%0.15%
Feb 202675.9%21%2.6%0.32%0.14%
Mar 202676.5%20.7%2.3%0.28%0.14%
Apr 202677.1%20.2%2.2%0.27%0.15%
May 202676.3%21.2%2.1%0.25%0.12%
Jun 202673.8%23.3%2.5%0.3%0.11%
Jul 202673.3%23.8%2.4%0.33%0.13%
Aug 202673.2%23.1%3.3%0.32%0.16%
Sep 2026—————

  1. 1.Specsavers

    73.2%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.1 points

  2. 2.OPSM

    23.1%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Matthews Eyecare

    3.3%

    held 3rd · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  4. 4.Vivian Optometrists

    0.32%

    held 4th · 420 estimated branded searches · -2.3% vs prior month · 0 points

  5. 5.Judd Opticians

    0.16%

    held 5th · 210 estimated branded searches · +23.5% vs prior month · 0 points

Compare search popularity between Matthews Eyecare and its closest rivals

How has branded search demand for Matthews Eyecare changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand increased from 2.5% to 3.3%.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among new plymouth optometrists in New Zealand peaked at 3.3% in August 2026 and was lowest at 2.1% in May 2026.

How did search popularity change for New Zealand new plymouth optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.

  2. In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.

  3. Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

How is Matthews Eyecare measured?

Brandwave collects information about searches that people make online using Matthews Eyecare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • matthews eyecare
  • matthews eyecare blenheim
  • matthews eyecare cambridge
  • matthews eyecare christchurch
  • matthews eyecare dunedin
  • matthews eyecare invercargill
  • matthews eyecare motueka
  • matthews eyecare nelson
  • matthews eyecare new plymouth
  • matthews eyecare richmond
  • matthews eyecare taupo
  • matthews eyecare tauranga
  • matthews eyecare te awamutu
  • matthews eyecare te puke
  • matthews eyecare wellington
  • matthews eyecare whangarei
  • matthews eyewear
  • matthews eyewear and eyecare
  • matthews optometrists

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How the Brand Demand Index is measured

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