Bailey Nelson vs Matthews Eyecare:Which is more popular by branded search in New Zealand?
In August 2026, Bailey Nelson had more branded searches than Matthews Eyecare among dunedin optometrists in New Zealand. Bailey Nelson was estimated to have 11.6K branded searches compared to Matthews Eyecare’s 4.3K, and held an 8% Share of Search versus Matthews Eyecare’s 3%.
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Which is more popular in search, Bailey Nelson or Matthews Eyecare?
Compare Dunedin optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bailey Nelson, Matthews Eyecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bailey Nelson | Matthews Eyecare | Bridgman Eyecare | Milburn & Neill Optometrists | Stewart Caithness Gray Optometrists |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 20% | 7.8% | 2.3% | 0.37% | 0.14% | 0.18% |
| Nov 2025 | 67.5% | 21.1% | 8.6% | 2.1% | 0.4% | 0.11% | 0.15% |
| Dec 2025 | 66.3% | 22.3% | 8.3% | 2.4% | 0.35% | 0.09% | 0.18% |
| Jan 2026 | 69.5% | 20.2% | 7.6% | 2.1% | 0.3% | 0.08% | 0.16% |
| Feb 2026 | 69.3% | 19.1% | 8.4% | 2.4% | 0.42% | 0.12% | 0.23% |
| Mar 2026 | 69.8% | 18.9% | 8.4% | 2.1% | 0.33% | 0.25% | 0.16% |
| Apr 2026 | 71.3% | 18.7% | 7.3% | 2% | 0.3% | 0.22% | 0.19% |
| May 2026 | 69.7% | 19.4% | 8.3% | 1.9% | 0.26% | 0.2% | 0.18% |
| Jun 2026 | 66.6% | 21% | 9.3% | 2.2% | 0.32% | 0.19% | 0.22% |
| Jul 2026 | 67.2% | 21.8% | 8% | 2.2% | 0.41% | 0.16% | 0.15% |
| Aug 2026 | 67% | 21.1% | 8% | 3% | 0.45% | 0.2% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bailey Nelson and Matthews Eyecare comparison changed over the last 12 months?
3 findings
- Bailey Nelson was ahead of Matthews Eyecare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand moved from 7.8% to 8%, and its estimated monthly branded searches moved from 11K to 11.6K.
- Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among dunedin optometrists in New Zealand moved from 2.3% to 3%, and its estimated monthly branded searches moved from 3.3K to 4.3K.
How did search popularity change for New Zealand dunedin optometrists in August 2026?
1 change
In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bailey Nelson’s and Matthews Eyecare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bailey Nelson
28 branded search terms
- bailey nelson
- bailey nelson accessories
- bailey nelson blue light
- bailey nelson blue light glasses
- bailey nelson contact
- bailey nelson contact lenses
- bailey nelson deals
- bailey nelson dunedin
- bailey nelson eye test
- bailey nelson eye test cost
- bailey nelson eyewear
- bailey nelson glasses
- bailey nelson hours
- bailey nelson lenses
- bailey nelson markova
- bailey nelson near me
- bailey nelson new zealand
- bailey nelson online
- bailey nelson opticians
- bailey nelson optometrist
- bailey nelson prices
- bailey nelson progressive lenses
- bailey nelson sale
- bailey nelson shop
- bailey nelson stores
- bailey nelson sun glasses
- bailey nelson sunnies
- baileynelson
Matthews Eyecare
19 branded search terms
- matthews eyecare
- matthews eyecare blenheim
- matthews eyecare cambridge
- matthews eyecare christchurch
- matthews eyecare dunedin
- matthews eyecare invercargill
- matthews eyecare motueka
- matthews eyecare nelson
- matthews eyecare new plymouth
- matthews eyecare richmond
- matthews eyecare taupo
- matthews eyecare tauranga
- matthews eyecare te awamutu
- matthews eyecare te puke
- matthews eyecare wellington
- matthews eyecare whangarei
- matthews eyewear
- matthews eyewear and eyecare
- matthews optometrists
Put your own brand in this comparison
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