How popular isBailey Nelson in search?
In August 2026, there were an estimated 11.6K branded searches for Bailey Nelson in New Zealand which is up 5.3% over the last 11 months. Bailey Nelson holds 8% estimated Share of Search among New Zealand dunedin optometrists and is ranked 3rd of 7 competitors for search popularity.
Specsavers67%OPSM21.1%
Bailey Nelson8%
Matthews Eyecare3%
Bridgman Eyecare0.45%
Milburn & Neill Optometrists0.2%
Stewart Caithness Gray Optometrists0.18%
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Which dunedin optometrists compete with Bailey Nelson?
Share of Search by month for Specsavers, OPSM, Bailey Nelson, Matthews Eyecare. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bailey Nelson | Matthews Eyecare | Bridgman Eyecare | Milburn & Neill Optometrists | Stewart Caithness Gray Optometrists |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 20% | 7.8% | 2.3% | 0.37% | 0.14% | 0.18% |
| Nov 2025 | 67.5% | 21.1% | 8.6% | 2.1% | 0.4% | 0.11% | 0.15% |
| Dec 2025 | 66.3% | 22.3% | 8.3% | 2.4% | 0.35% | 0.09% | 0.18% |
| Jan 2026 | 69.5% | 20.2% | 7.6% | 2.1% | 0.3% | 0.08% | 0.16% |
| Feb 2026 | 69.3% | 19.1% | 8.4% | 2.4% | 0.42% | 0.12% | 0.23% |
| Mar 2026 | 69.8% | 18.9% | 8.4% | 2.1% | 0.33% | 0.25% | 0.16% |
| Apr 2026 | 71.3% | 18.7% | 7.3% | 2% | 0.3% | 0.22% | 0.19% |
| May 2026 | 69.7% | 19.4% | 8.3% | 1.9% | 0.26% | 0.2% | 0.18% |
| Jun 2026 | 66.6% | 21% | 9.3% | 2.2% | 0.32% | 0.19% | 0.22% |
| Jul 2026 | 67.2% | 21.8% | 8% | 2.2% | 0.41% | 0.16% | 0.15% |
| Aug 2026 | 67% | 21.1% | 8% | 3% | 0.45% | 0.2% | 0.18% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67% | 97K | +1.3% | -0.2 points | |
| 2, held 2nd | 21.1% | 30.6K | -1.5% | -0.7 points | |
| 3, held 3rd | 8% | 11.6K | +1.8% | 0 points | |
| 4, held 4th | 3% | 4.3K | +35.7% | +0.8 points | |
| 5, held 5th | 0.45% | 650 | +12.1% | 0 points | |
| 6, held 6th | 0.2% | 290 | +26.1% | 0 points | |
| 7, held 7th | 0.18% | 260 | +18.2% | 0 points |
67%
held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.2 points
2.
21.1%
held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points
8%
held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · 0 points
3%
held 4th · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points
0.45%
held 5th · 650 estimated branded searches · +12.1% vs prior month · 0 points
held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points
held 7th · 260 estimated branded searches · +18.2% vs prior month · 0 points
Compare search popularity between Bailey Nelson and its closest rivals
- Bailey Nelson vs Specsavers: compare search popularity
- Bailey Nelson vs Matthews Eyecare: compare search popularity
- Bailey Nelson vs Bridgman Eyecare: compare search popularity
- Bailey Nelson vs Milburn & Neill Optometrists: compare search popularity
- Compare Bailey Nelson with any brand
How has branded search demand for Bailey Nelson changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bailey Nelson in New Zealand rose from 11K to 11.6K.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 9.3% in June 2026 and was lowest at 7.3% in April 2026.
How did search popularity change for New Zealand dunedin optometrists in August 2026?
4 changes
In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.
In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.
Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.
Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.
Which optometrists compete with Bailey Nelson?
Share of Search by month for Specsavers, OPSM, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bailey Nelson |
|---|---|---|---|
| Oct 2025 | 71.4% | 20.6% | 8% |
| Nov 2025 | 69.5% | 21.7% | 8.8% |
| Dec 2025 | 68.4% | 23% | 8.6% |
| Jan 2026 | 71.4% | 20.8% | 7.8% |
| Feb 2026 | 71.5% | 19.8% | 8.7% |
| Mar 2026 | 71.9% | 19.5% | 8.6% |
| Apr 2026 | 73.3% | 19.2% | 7.5% |
| May 2026 | 71.5% | 19.9% | 8.5% |
| Jun 2026 | 68.7% | 21.7% | 9.6% |
| Jul 2026 | 69.3% | 22.5% | 8.3% |
| Aug 2026 | 69.7% | 22% | 8.3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.7% | 97K | +1.3% | +0.4 points | |
| 2, held 2nd | 22% | 30.6K | -1.5% | -0.5 points | |
| 3, held 3rd | 8.3% | 11.6K | +1.8% | +0.1 points |
69.7%
held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.4 points
2.
22%
held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.5 points
8.3%
held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · +0.1 points
Compare search popularity between Bailey Nelson and its closest rivals
How has branded search demand for Bailey Nelson changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optometrists in New Zealand peaked at 9.6% in June 2026 and was lowest at 7.5% in April 2026.
How did search popularity change for New Zealand optometrists in August 2026?
0 changes
Nothing among optometrists moved beyond provider rounding in August 2026.
How is Bailey Nelson measured?
Brandwave collects information about searches that people make online using Bailey Nelson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
28 branded search terms
- bailey nelson
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- bailey nelson blue light
- bailey nelson blue light glasses
- bailey nelson contact
- bailey nelson contact lenses
- bailey nelson deals
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- bailey nelson eye test
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- bailey nelson eyewear
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- bailey nelson near me
- bailey nelson new zealand
- bailey nelson online
- bailey nelson opticians
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- bailey nelson prices
- bailey nelson progressive lenses
- bailey nelson sale
- bailey nelson shop
- bailey nelson stores
- bailey nelson sun glasses
- bailey nelson sunnies
- baileynelson
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