Optometrists in New Zealand:Which brands are most popular in search?
In August 2026, Specsavers was the most searched among optometrists in New Zealand, with an estimated 97K branded searches and 69.7% estimated Share of Search within this set.
Specsavers69.7%OPSM22%
Bailey Nelson8.3%
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Share of SearchLeaderboard
Compare the optometry chains New Zealanders visit for eye tests, glasses and contact lenses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, OPSM, Bailey Nelson. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bailey Nelson |
|---|---|---|---|
| Oct 2025 | 71.4% | 20.6% | 8% |
| Nov 2025 | 69.5% | 21.7% | 8.8% |
| Dec 2025 | 68.4% | 23% | 8.6% |
| Jan 2026 | 71.4% | 20.8% | 7.8% |
| Feb 2026 | 71.5% | 19.8% | 8.7% |
| Mar 2026 | 71.9% | 19.5% | 8.6% |
| Apr 2026 | 73.3% | 19.2% | 7.5% |
| May 2026 | 71.5% | 19.9% | 8.5% |
| Jun 2026 | 68.7% | 21.7% | 9.6% |
| Jul 2026 | 69.3% | 22.5% | 8.3% |
| Aug 2026 | 69.7% | 22% | 8.3% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.7% | 97K | +1.3% | +0.4 points | |
| 2, held 2nd | 22% | 30.6K | -1.5% | -0.5 points | |
| 3, held 3rd | 8.3% | 11.6K | +1.8% | +0.1 points |
69.7%
held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.4 points
2.
22%
held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.5 points
8.3%
held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · +0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among optometrists in New Zealand?
3 brands
In August 2026, Specsavers was the most searched among optometrists in New Zealand, with an estimated 97K branded searches and 69.7% estimated Share of Search within this set. OPSM is in 2nd place, 47.7 percentage points behind at 22% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Specsavers | 71.4% → 69.7% | 73.3%Apr 2026 | 68.4%Dec 2025 | 1st |
| OPSM | 20.6% → 22% | 23%Dec 2025 | 19.2%Apr 2026 | 2nd |
| Bailey Nelson | 8% → 8.3% | 9.6%Jun 2026 | 7.5%Apr 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optometrists in New Zealand decreased from 71.4% to 69.7%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand increased from 20.6% to 22%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among optometrists in New Zealand peaked at 73.3% in April 2026 and was lowest at 68.4% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand peaked at 23% in December 2025 and was lowest at 19.2% in April 2026.
- Across the 11 months ending August 2026, Bailey Nelson’s estimated Share of Search among optometrists in New Zealand peaked at 9.6% in June 2026 and was lowest at 7.5% in April 2026.
- Across the 11 months ending August 2026, Bailey Nelson held steady: its estimated Share of Search among optometrists in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand optometrists in August 2026?
0 changes
Nothing among optometrists moved beyond provider rounding in August 2026.
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