How popular isBailey Nelson?
In October 2026, people searched for Bailey Nelson by name about 9,230 times in New Zealand, a 16.2% decrease from the previous year. These searches made up 1.5% of all New Zealand optometrist searches, placing Bailey Nelson third out of three optometrists. When we asked both ChatGPT and Google AI Overviews about optometrists, Bailey Nelson appeared in three of the four answers and was the third most recommended of the three.
Bailey Nelson is the third most searched of 3 competitors and the third most recommended in the AI answers we collected.
SpecsaversShare of searches 90.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
OPSMShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Bailey NelsonShare of searches 1.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bailey Nelson was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bailey Nelson is the third most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Specsavers1st
- OPSM2nd
- Bailey Nelson3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- OPSM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bailey Nelson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about optometrists
4 answers
Asked ChatGPT
“Which optometry chain should I go to in New Zealand?”
Asked ChatGPT
“What are the best optometry chains in New Zealand?”
Asked ChatGPT
“What's the best optometry chain in New Zealand for an eye test?”
Searched Google, AI Overview
“glasses nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“contact lenses nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
How often do people search for Bailey Nelson compared with other New Zealand optometrists?
Share of searches by month for Specsavers, OPSM, Bailey Nelson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Bailey Nelson |
|---|---|---|---|
| Nov 2025 | 90.7% | 7.7% | 1.7% |
| Dec 2025 | 91.8% | 5.7% | 2.5% |
| Jan 2026 | 89.4% | 7.4% | 3.2% |
| Feb 2026 | 92.4% | 5.3% | 2.3% |
| Mar 2026 | 92.7% | 4.8% | 2.5% |
| Apr 2026 | 90.5% | 8.1% | 1.4% |
| May 2026 | 83.4% | 14.8% | 1.8% |
| Jun 2026 | 85.2% | 12.4% | 2.3% |
| Jul 2026 | 86.2% | 12.7% | 1.1% |
| Aug 2026 | 87.6% | 10.5% | 2% |
| Sep 2026 | 90% | 8.2% | 1.9% |
| Oct 2026 | 90.3% | 8.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.3% | 5.3K | 0% | +0.3 points | |
| 2, held 2nd | 8.2% | 480 | 0% | 0 points | |
| 3, held 3rd | 1.5% | 90 | -18.2% | -0.3 points |
90.3%
Held 1st. 5.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
OPSM8.2%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share 0 points.
1.5%
Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Bailey Nelson, Specsavers and OPSM sell other things too, so only their searches that name this product count here, like “bailey nelson optometrist”.
Compare popularity between Bailey Nelson and its closest rivals
Every comparison with Bailey Nelson
6 comparisons
How has branded search demand for Bailey Nelson changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Bailey Nelson in New Zealand fell from 11K to 9.2K.
- Across the 12 months ending October 2026, Bailey Nelson’s share of searches among optometrists in New Zealand peaked at 3.2% in January 2026 and was lowest at 1.1% in July 2026.
How did search popularity change for New Zealand optometrists in October 2026?
3 changes
Specsavers’ share of searches among optometrists in New Zealand has gained ground for 3 months in a row, from 86.2% to 90.3% in October 2026.
Estimated monthly branded searches for OPSM in New Zealand rose 50% over 12 measured months, from 320 to 480 in October 2026.
Estimated monthly branded searches for Bailey Nelson in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in October 2026.
How are Bailey Nelson’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Bailey Nelson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bailey nelson
- bailey nelson accessories
- bailey nelson dunedin
- bailey nelson eyewear
- bailey nelson hours
- bailey nelson lenses
- bailey nelson markova
- bailey nelson opticians
- bailey nelson optometrist
- bailey nelson sale
- bailey nelson stores
- bailey nelson sunnies
- baileynelson
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Where does Bailey Nelson compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Optometrists | 3rd of 3 | 1.5% | Shown above |
| Dunedin optometrists | 3rd of 7 | 10.8% | Show ranking |
Is Bailey Nelson your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.