Brandwave

How popular isSpecsavers?

In October 2026, people searched for Specsavers by name about 86,300 times in New Zealand, an 8.6% increase from the previous year. These searches made up 90.3% of all New Zealand optometrist searches, placing Specsavers first out of three optometrists. When we asked both ChatGPT and Google AI Overviews about optometrists, Specsavers appeared in all answers and was the most recommended of the three.

Search and AI answers in October 2026

Specsavers is the most searched of 3 competitors and the most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 90.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OPSMShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Bailey NelsonShare of searches 1.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Specsavers website (opens in a new tab)

Follow Specsavers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Specsavers appeared in all four answers. Specsavers is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specsavers1st
  2. OPSM2nd
  3. Bailey Nelson3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OPSM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bailey Nelson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about optometrists

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Specsavers compared with other New Zealand optometrists?

Specsavers against optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMBailey Nelson
Nov 202590.7%7.7%1.7%
Dec 202591.8%5.7%2.5%
Jan 202689.4%7.4%3.2%
Feb 202692.4%5.3%2.3%
Mar 202692.7%4.8%2.5%
Apr 202690.5%8.1%1.4%
May 202683.4%14.8%1.8%
Jun 202685.2%12.4%2.3%
Jul 202686.2%12.7%1.1%
Aug 202687.6%10.5%2%
Sep 202690%8.2%1.9%
Oct 202690.3%8.2%1.5%

  1. 1.Specsavers

    90.3%

    Held 1st. 5.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.OPSM

    8.2%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bailey Nelson

    1.5%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

Specsavers, OPSM and Bailey Nelson sell other things too, so only their searches that name this product count here, like “specsavers botany”.

Compare popularity between Specsavers and its closest rivals

Every comparison with Specsavers

17 comparisons

How has branded search demand for Specsavers changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Specsavers in New Zealand rose from 79.4K to 86.3K.
  • Across the 12 months ending October 2026, Specsavers’ share of searches among optometrists in New Zealand peaked at 92.7% in March 2026 and was lowest at 83.4% in May 2026.

How did search popularity change for New Zealand optometrists in October 2026?

3 changes

  1. Specsavers’ share of searches among optometrists in New Zealand has gained ground for 3 months in a row, from 86.2% to 90.3% in October 2026.

  2. Estimated monthly branded searches for OPSM in New Zealand rose 50% over 12 measured months, from 320 to 480 in October 2026.

  3. Estimated monthly branded searches for Bailey Nelson in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in October 2026.

How are Specsavers’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • spec savers botany
  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers botany
  • specsavers cuba street
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers napier
  • specsavers nelson
  • specsavers northland
  • specsavers offers
  • specsavers opticians
  • specsavers optometrist
  • specsavers palmerston north
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers westgate

Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Specsavers compete?

Specsavers is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists1st of 390.3%Shown above
Dunedin optometrists1st of 757.6%Show ranking
Palmerston North optometrists1st of 648.7%Show ranking
Nelson optometrists1st of 559.5%Show ranking
Napier optometrists1st of 675.7%Show ranking
New Plymouth optometrists1st of 555.2%Show ranking
Creator with pink hair and a pink jacket

Is Specsavers your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free