Kuske Eyewear vs Specsavers:Which is more popular in New Zealand?
In October 2026, Specsavers had more branded searches than Kuske Eyewear among Nelson optometrists in New Zealand. Specsavers had about 1,530 branded searches, while Kuske Eyewear had 30. Specsavers made up 59.5% of all Nelson optometrist searches we track, and Kuske Eyewear accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about Nelson optometrists, both Kuske Eyewear and Specsavers appeared in all three answers. Kuske Eyewear was mentioned before Specsavers in two out of three answers.
Who do people search for more?
Specsavers, about 51 searches for every 1 for Kuske Eyewear
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Kuske Eyewear, named ahead of Specsavers in 2 of 3 answers
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Top Nelson optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Kuske Eyewear and Specsavers showed up in all three answers. Kuske Eyewear was listed before Specsavers in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers3 of 3Named in 3 of 3 ChatGPT answers
OPSM3 of 3Named in 3 of 3 ChatGPT answers
Matthews Eyecare3 of 3Named in 3 of 3 ChatGPT answers- Kuske Eyewear3 of 3Named in 3 of 3 ChatGPT answers
Harrington Eyecare2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Nelson optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Nelson, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Nelson, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Nelson, New Zealand for an eye test?”
Searched Google, AI Overview
“nelson optometrists”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test nelson”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kuske Eyewear or Specsavers more popular in search?
This chart shows how often people search Google for Kuske Eyewear and Specsavers by name. Each line represents a brand's share of searches for all five Nelson optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Specsavers, Kuske Eyewear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Matthews Eyecare | Harrington Eyecare | Kuske Eyewear |
|---|---|---|---|---|---|
| Nov 2025 | 59.2% | 19.7% | 13.4% | 6.7% | 1% |
| Dec 2025 | 51.7% | 23.6% | 19% | 4.9% | 0.76% |
| Jan 2026 | 59.1% | 21.1% | 13.6% | 5.4% | 0.72% |
| Feb 2026 | 59.4% | 19.7% | 14.6% | 5.4% | 0.84% |
| Mar 2026 | 60% | 21% | 11.5% | 6.1% | 1.4% |
| Apr 2026 | 67% | 14.2% | 12.9% | 5% | 0.99% |
| May 2026 | 63.1% | 20.4% | 10.6% | 4.4% | 1.5% |
| Jun 2026 | 65.7% | 17.1% | 10.8% | 5.2% | 1.2% |
| Jul 2026 | 59.7% | 21.7% | 11.8% | 5.7% | 1.1% |
| Aug 2026 | 64.3% | 17.1% | 12.8% | 5% | 0.78% |
| Sep 2026 | 60.5% | 17.8% | 14.6% | 5.9% | 1.2% |
| Oct 2026 | 59.5% | 21.4% | 13.2% | 4.7% | 1.2% |
How has branded search for Kuske Eyewear and Specsavers changed in New Zealand over the last 12 months?
3 findings
- Specsavers was ahead of Kuske Eyewear in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kuske Eyewear’s share of searches among Nelson optometrists in New Zealand moved from 1% to 1.2%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending October 2026, Specsavers’ share of searches among Nelson optometrists in New Zealand moved from 59.2% to 59.5%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for New Zealand Nelson optometrists in October 2026?
1 change
In October 2026, Specsavers lost share of searches among Nelson optometrists in New Zealand, from 60.5% to 59.5%.
How are Kuske Eyewear’s and Specsavers’ branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Kuske Eyewear’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kuske Eyewear
2 branded search terms
- kuske
- kuske eyewear
Specsavers
20 branded search terms
- spec savers richmond
- specsavers
- specsavers bayfair
- specsavers cuba street
- specsavers eye test
- specsavers frames
- specsavers glasses
- specsavers lambton
- specsavers lunn ave
- specsavers nelson
- specsavers offers
- specsavers opticians
- specsavers optometrist
- specsavers queen street
- specsavers richmond
- specsavers shirley
- specsavers st lukes
- specsavers sylvia park
- specsavers the palms
- specsavers westgate
Other head-to-heads among Nelson optometrists
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