Harrington Eyecare vs Specsavers:Which is more popular in New Zealand?
In October 2026, Specsavers had more branded searches than Harrington Eyecare among Nelson optometrists in New Zealand. Specsavers had about 1,530 branded searches, while Harrington Eyecare had 120. Specsavers made up 59.5% of all Nelson optometrist searches we track, and Harrington Eyecare accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about Nelson optometrists, Specsavers appeared in all three answers and Harrington Eyecare in two. Specsavers was mentioned before Harrington Eyecare in two out of three answers.
Who do people search for more?
Specsavers, about 13 searches for every 1 for Harrington Eyecare
Who does AI mention more?
Specsavers, mentioned in every answer we collected
Who does AI recommend more?
Specsavers, named ahead of Harrington Eyecare in 2 of 3 answers
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Top Nelson optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Specsavers appeared in all three answers. Harrington Eyecare was mentioned in two out of three: in two of the three ChatGPT answers. Specsavers was listed before Harrington Eyecare in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers3 of 3Named in 3 of 3 ChatGPT answers
OPSM3 of 3Named in 3 of 3 ChatGPT answers
Matthews Eyecare3 of 3Named in 3 of 3 ChatGPT answers
Kuske Eyewear3 of 3Named in 3 of 3 ChatGPT answers
Harrington Eyecare2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Nelson optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Nelson, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Nelson, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Nelson, New Zealand for an eye test?”
Searched Google, AI Overview
“nelson optometrists”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test nelson”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harrington Eyecare or Specsavers more popular in search?
This chart shows how often people search Google for Harrington Eyecare and Specsavers by name. Each line represents a brand's share of searches for all five Nelson optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for Specsavers, Harrington Eyecare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Matthews Eyecare | Harrington Eyecare | Kuske Eyewear |
|---|---|---|---|---|---|
| Nov 2025 | 59.2% | 19.7% | 13.4% | 6.7% | 1% |
| Dec 2025 | 51.7% | 23.6% | 19% | 4.9% | 0.76% |
| Jan 2026 | 59.1% | 21.1% | 13.6% | 5.4% | 0.72% |
| Feb 2026 | 59.4% | 19.7% | 14.6% | 5.4% | 0.84% |
| Mar 2026 | 60% | 21% | 11.5% | 6.1% | 1.4% |
| Apr 2026 | 67% | 14.2% | 12.9% | 5% | 0.99% |
| May 2026 | 63.1% | 20.4% | 10.6% | 4.4% | 1.5% |
| Jun 2026 | 65.7% | 17.1% | 10.8% | 5.2% | 1.2% |
| Jul 2026 | 59.7% | 21.7% | 11.8% | 5.7% | 1.1% |
| Aug 2026 | 64.3% | 17.1% | 12.8% | 5% | 0.78% |
| Sep 2026 | 60.5% | 17.8% | 14.6% | 5.9% | 1.2% |
| Oct 2026 | 59.5% | 21.4% | 13.2% | 4.7% | 1.2% |
How has branded search for Harrington Eyecare and Specsavers changed in New Zealand over the last 12 months?
3 findings
- Specsavers was ahead of Harrington Eyecare in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Harrington Eyecare’s share of searches among Nelson optometrists in New Zealand moved from 6.7% to 4.7%, and its estimated monthly branded searches moved from 200 to 120.
- Across the 12 months ending October 2026, Specsavers’ share of searches among Nelson optometrists in New Zealand moved from 59.2% to 59.5%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for New Zealand Nelson optometrists in October 2026?
2 changes
In October 2026, Harrington Eyecare lost share of searches among Nelson optometrists in New Zealand, from 5.9% to 4.7%.
In October 2026, Specsavers lost share of searches among Nelson optometrists in New Zealand, from 60.5% to 59.5%.
How are Harrington Eyecare’s and Specsavers’ branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Harrington Eyecare’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harrington Eyecare
3 branded search terms
- harrington eye care
- harrington eyecare
- harrington eyecare nelson
Specsavers
20 branded search terms
- spec savers richmond
- specsavers
- specsavers bayfair
- specsavers cuba street
- specsavers eye test
- specsavers frames
- specsavers glasses
- specsavers lambton
- specsavers lunn ave
- specsavers nelson
- specsavers offers
- specsavers opticians
- specsavers optometrist
- specsavers queen street
- specsavers richmond
- specsavers shirley
- specsavers st lukes
- specsavers sylvia park
- specsavers the palms
- specsavers westgate
Other head-to-heads among Nelson optometrists
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