How popular isSpecsavers?
In October 2026, people searched for Specsavers by name about 86,300 times in New Zealand, an 8.6% increase from the previous year. These searches made up 59.5% of all New Zealand Nelson optometrist searches, placing Specsavers first out of five optometrists. When we asked both ChatGPT and Google AI Overviews about Nelson optometrists, Specsavers appeared in all answers and was the fourth most recommended of the five.
Specsavers is the most searched of 5 competitors and the fourth most recommended in the AI answers we collected.
SpecsaversShare of searches 59.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
OPSMShare of searches 21.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Matthews EyecareShare of searches 13.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Harrington EyecareShare of searches 4.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
Kuske EyewearShare of searches 1.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Nelson optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Specsavers appeared in all three answers. Specsavers is the fourth most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specsavers3 of 3Named in 3 of 3 ChatGPT answers
- OPSM3 of 3Named in 3 of 3 ChatGPT answers
- Matthews Eyecare3 of 3Named in 3 of 3 ChatGPT answers
- Kuske Eyewear3 of 3Named in 3 of 3 ChatGPT answers
- Harrington Eyecare2 of 3Named in 2 of 3 ChatGPT answers
See every answer about Nelson optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Nelson, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Nelson, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Nelson, New Zealand for an eye test?”
Searched Google, AI Overview
“nelson optometrists”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test nelson”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Specsavers compared with other New Zealand Nelson optometrists?
Share of searches by month for Specsavers, OPSM, Matthews Eyecare, Harrington Eyecare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Matthews Eyecare | Harrington Eyecare | Kuske Eyewear |
|---|---|---|---|---|---|
| Nov 2025 | 59.2% | 19.7% | 13.4% | 6.7% | 1% |
| Dec 2025 | 51.7% | 23.6% | 19% | 4.9% | 0.76% |
| Jan 2026 | 59.1% | 21.1% | 13.6% | 5.4% | 0.72% |
| Feb 2026 | 59.4% | 19.7% | 14.6% | 5.4% | 0.84% |
| Mar 2026 | 60% | 21% | 11.5% | 6.1% | 1.4% |
| Apr 2026 | 67% | 14.2% | 12.9% | 5% | 0.99% |
| May 2026 | 63.1% | 20.4% | 10.6% | 4.4% | 1.5% |
| Jun 2026 | 65.7% | 17.1% | 10.8% | 5.2% | 1.2% |
| Jul 2026 | 59.7% | 21.7% | 11.8% | 5.7% | 1.1% |
| Aug 2026 | 64.3% | 17.1% | 12.8% | 5% | 0.78% |
| Sep 2026 | 60.5% | 17.8% | 14.6% | 5.9% | 1.2% |
| Oct 2026 | 59.5% | 21.4% | 13.2% | 4.7% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.5% | 1.5K | 0% | -0.9 points | |
| 2, held 2nd | 21.4% | 550 | +22.2% | +3.6 points | |
| 3, held 3rd | 13.2% | 340 | -8.1% | -1.4 points | |
| 4, held 4th | 4.7% | 120 | -20% | -1.3 points | |
| 5, held 5th | 1.2% | 30 | 0% | 0 points |
59.5%
Held 1st. 1.5K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
OPSM21.4%
Held 2nd. 550 estimated branded searches, +22.2% vs prior month. Share +3.6 points.
13.2%
Held 3rd. 340 estimated branded searches, -8.1% vs prior month. Share -1.4 points.
4.7%
Held 4th. 120 estimated branded searches, -20% vs prior month. Share -1.3 points.
1.2%
Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Specsavers and its closest rivals
Every comparison with Specsavers
17 comparisons
- Naylor Palmer vs Specsavers
- OPSM vs Specsavers
- Oscar Wylee vs Specsavers
- Bridgman Eyecare vs Specsavers
- Eyes on Broadway vs Specsavers
- Specsavers vs Vivian Optometrists
- Specsavers vs Stewart Caithness Gray Optometrists
- Judd Opticians vs Specsavers
- Matthews Eyecare vs Specsavers
- Harrington Eyecare vs Specsavers
- Milburn & Neill Optometrists vs Specsavers
- Specsavers vs Visique Eye Spy
- Bailey Nelson vs Specsavers
- Herb Maynard Optometrist vs Specsavers
- Bennett + Pearson Optometrists vs Specsavers
- Kuske Eyewear vs Specsavers
- Pearson + Hooker Optometrists vs Specsavers
How has branded search demand for Specsavers changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Specsavers in New Zealand rose from 79.4K to 86.3K.
- Across the 12 months ending October 2026, Specsavers’ share of searches among Nelson optometrists in New Zealand peaked at 67% in April 2026 and was lowest at 51.7% in December 2025.
How did search popularity change for New Zealand Nelson optometrists in October 2026?
4 changes
In October 2026, OPSM gained share of searches among Nelson optometrists in New Zealand, from 17.8% to 21.4%.
In October 2026, Matthews Eyecare lost share of searches among Nelson optometrists in New Zealand, from 14.6% to 13.2%.
In October 2026, Harrington Eyecare lost share of searches among Nelson optometrists in New Zealand, from 5.9% to 4.7%.
In October 2026, Specsavers lost share of searches among Nelson optometrists in New Zealand, from 60.5% to 59.5%.
How are Specsavers’ branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using Specsavers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
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Do you work for Specsavers? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Specsavers compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Optometrists | 1st of 3 | 90.3% | Show ranking |
| Dunedin optometrists | 1st of 7 | 57.6% | Show ranking |
| Palmerston North optometrists | 1st of 6 | 48.7% | Show ranking |
| Nelson optometrists | 1st of 5 | 59.5% | Shown above |
| Napier optometrists | 1st of 6 | 75.7% | Show ranking |
| New Plymouth optometrists | 1st of 5 | 55.2% | Show ranking |
Is Specsavers your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.