Napier optometrists in New Zealand:Which brands are most popular in search?
In August 2026, Specsavers was the most searched among napier optometrists in New Zealand, with an estimated 1.9K branded searches and 73.6% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare Napier optometrists using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Specsavers, OPSM, Bennett + Pearson Optometrists. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Bennett + Pearson Optometrists | Herb Maynard Optometrist | Pearson + Hooker Optometrists |
|---|---|---|---|---|---|
| Oct 2025 | 73% | 20.1% | 4.6% | 1.2% | 1.2% |
| Nov 2025 | 73.4% | 20.6% | 4.5% | 0.75% | 0.75% |
| Dec 2025 | 69.4% | 23.8% | 5.1% | 0.43% | 1.3% |
| Jan 2026 | 72.1% | 22.3% | 3% | 1.5% | 1.1% |
| Feb 2026 | 74.8% | 19.7% | 3.1% | 1.2% | 1.2% |
| Mar 2026 | 73.6% | 19.2% | 4.2% | 1.9% | 1.1% |
| Apr 2026 | 74.1% | 19.4% | 4% | 1.6% | 0.81% |
| May 2026 | 75.6% | 16.9% | 4.7% | 1.6% | 1.2% |
| Jun 2026 | 71.8% | 20.6% | 5.3% | 1.5% | 0.76% |
| Jul 2026 | 71.9% | 19.9% | 4.8% | 2.2% | 1.3% |
| Aug 2026 | 73.6% | 19.4% | 3.9% | 1.6% | 1.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 1.9K | +14.5% | +1.8 points | |
| 2, held 2nd | 19.4% | 500 | +8.7% | -0.5 points | |
| 3, held 3rd | 3.9% | 100 | -9.1% | -0.9 points | |
| 4, held 4th | 1.6% | 40 | -20% | -0.6 points | |
| 5, held 5th | 1.6% | 40 | +33.3% | +0.3 points |
73.6%
held 1st · 1.9K estimated branded searches · +14.5% vs prior month · +1.8 points
2.
OPSM
19.4%
held 2nd · 500 estimated branded searches · +8.7% vs prior month · -0.5 points
held 3rd · 100 estimated branded searches · -9.1% vs prior month · -0.9 points
1.6%
held 4th · 40 estimated branded searches · -20% vs prior month · -0.6 points
held 5th · 40 estimated branded searches · +33.3% vs prior month · +0.3 points
Compare search popularity between leading brands
Which brand is most popular in search among napier optometrists in New Zealand?
5 brands
In August 2026, Specsavers was the most searched among napier optometrists in New Zealand, with an estimated 1.9K branded searches and 73.6% estimated Share of Search within this set. OPSM is in 2nd place, 54.3 percentage points behind at 19.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Specsavers | 73% → 73.6% | 75.6%May 2026 | 69.4%Dec 2025 | 1st |
| OPSM | 20.1% → 19.4% | 23.8%Dec 2025 | 16.9%May 2026 | 2nd |
 Bennett + Pearson Optometrists | 4.6% → 3.9% | 5.3%Jun 2026 | 3%Jan 2026 | 3rd |
 Herb Maynard Optometrist | 1.2% → 1.6% | 2.2%Jul 2026 | 0.43%Dec 2025 | 4th |
| Pearson + Hooker Optometrists | 1.2% → 1.6% | 1.6%Aug 2026 | 0.75%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand increased from 73% to 73.6%.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand decreased from 20.1% to 19.4%.
- Across the 11 months ending August 2026, Bennett + Pearson Optometrists’ estimated Share of Search among napier optometrists in New Zealand decreased from 4.6% to 3.9%.
- Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand peaked at 75.6% in May 2026 and was lowest at 69.4% in December 2025.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand peaked at 23.8% in December 2025 and was lowest at 16.9% in May 2026.
- Across the 11 months ending August 2026, Bennett + Pearson Optometrists’ estimated Share of Search among napier optometrists in New Zealand peaked at 5.3% in June 2026 and was lowest at 3% in January 2026.
- Across the 11 months ending August 2026, Herb Maynard Optometrist’s estimated Share of Search among napier optometrists in New Zealand peaked at 2.2% in July 2026 and was lowest at 0.43% in December 2025.
- Across the 11 months ending August 2026, Herb Maynard Optometrist and Pearson + Hooker Optometrists held steady: their estimated Share of Search among napier optometrists in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand napier optometrists in August 2026?
5 changes
In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 71.9% to 73.6%.
In August 2026, Bennett + Pearson Optometrists lost estimated Share of Search among napier optometrists in New Zealand, from 4.8% to 3.9%.
In August 2026, Herb Maynard Optometrist lost estimated Share of Search among napier optometrists in New Zealand, from 2.2% to 1.6%.
In August 2026, OPSM lost estimated Share of Search among napier optometrists in New Zealand, from 19.9% to 19.4%.
Estimated monthly branded searches for Pearson + Hooker Optometrists in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.
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