Brandwave

How popular isPearson + Hooker Optometrists?

In October 2026, people searched for Pearson + Hooker Optometrists by name about 40 times in New Zealand, a 33.3% increase from the previous year. These searches made up 0.99% of all New Zealand Napier optometrist searches, placing Pearson + Hooker Optometrists sixth out of six optometrists. When we asked both ChatGPT and Google AI Overviews about Napier optometrists, Pearson + Hooker Optometrists did not appear in any of the answers.

Search and AI answers in October 2026

Pearson + Hooker Optometrists is the sixth most searched of 6 competitors and not named in the AI answers we collected.

  1. SpecsaversShare of searches 75.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. OPSMShare of searches 17.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Herb Maynard OptometristShare of searches 3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Bennett + Pearson OptometristsShare of searches 1.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Pearson + Hooker OptometristsShare of searches 0.99%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Napier optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Pearson + Hooker Optometrists did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kuske Eyewear1st
  2. Herb Maynard Optometrist2nd
  3. Specsavers3rd
  4. OPSM4th
  5. Bennett + Pearson Optometrists–
  6. Pearson + Hooker Optometrists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Pearson + Hooker Optometrists compared with other New Zealand Napier optometrists?

Pearson + Hooker Optometrists against Napier optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM, Herb Maynard Optometrist, Pearson + Hooker Optometrists. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMHerb Maynard OptometristBennett + Pearson OptometristsKuske EyewearPearson + Hooker Optometrists
Nov 202572.8%21.1%0.88%3.5%0.88%0.88%
Dec 202569.1%24.2%0.48%3.9%0.97%1.4%
Jan 202671.7%22.7%1.7%1.7%0.86%1.3%
Feb 202674.7%19.6%1.3%2.2%0.89%1.3%
Mar 202673.8%19.1%2.2%2.7%0.89%1.3%
Apr 202673.5%20%1.9%2.8%0.93%0.93%
May 202675.2%17%1.8%3.7%0.92%1.4%
Jun 202671.3%20.9%1.7%4.3%0.87%0.87%
Jul 202673.4%19.3%2.6%2.1%1%1.6%
Aug 202673.7%19.6%1.8%2.2%0.89%1.8%
Sep 202674%20.6%1.8%1.3%0.9%1.3%
Oct 202675.7%17.8%3%1.5%0.99%0.99%

  1. 1.Specsavers

    75.7%

    Held 1st. 1.5K estimated branded searches, -7.3% vs prior month. Share +1.8 points.

  2. 2.OPSM

    17.8%

    Held 2nd. 360 estimated branded searches, -21.7% vs prior month. Share -2.8 points.

  3. 3.Herb Maynard Optometrist

    3%

    Held 3rd. 60 estimated branded searches, +50% vs prior month. Share +1.2 points.

  4. 4.Bennett + Pearson Optometrists

    1.5%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kuske Eyewear

    0.99%

    Moved from 6th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Pearson + Hooker Optometrists

    0.99%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between Pearson + Hooker Optometrists and its closest rivals

Every comparison with Pearson + Hooker Optometrists

5 comparisons

How has branded search demand for Pearson + Hooker Optometrists changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pearson + Hooker Optometrists in New Zealand rose from 30 to 40.
  • Across the 12 months ending October 2026, Pearson + Hooker Optometrists’ share of searches among Napier optometrists in New Zealand held steady, from 0.88% to 0.99%.

How did search popularity change for New Zealand Napier optometrists in October 2026?

6 changes

  1. In October 2026, Specsavers gained share of searches among Napier optometrists in New Zealand, from 74% to 75.7%.

  2. In October 2026, Herb Maynard Optometrist gained share of searches among Napier optometrists in New Zealand, from 1.8% to 3%.

  3. In October 2026, OPSM lost share of searches among Napier optometrists in New Zealand, from 20.6% to 17.8%.

  4. In October 2026, Kuske Eyewear rose from 6th to 5th among Napier optometrists in New Zealand.

  5. In October 2026, Pearson + Hooker Optometrists fell from 5th to 6th among Napier optometrists in New Zealand.

  6. Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 62.5% over 12 measured months, from 80 to 30 in October 2026.

How are Pearson + Hooker Optometrists’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pearson + Hooker Optometrists’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pearson and hooker

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How the Brand Demand Index is measured

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