Brandwave

Pearson + Hooker Optometrists vs Specsavers:Which is more popular by branded search in New Zealand?

In August 2026, Specsavers had more branded searches than Pearson + Hooker Optometrists among napier optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Pearson + Hooker Optometrists’ 50, and held a 75.9% Share of Search versus Pearson + Hooker Optometrists’ 0.04%.

Share of Search among napier optometrists in New Zealand in August 2026Which is more popular in search, Pearson + Hooker Optometrists or Specsavers?
Pearson + Hooker Optometrists0.04%50 searches
vs
Specsavers75.9%97K searches
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Which is more popular in search, Pearson + Hooker Optometrists or Specsavers?

Compare Napier optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pearson + Hooker Optometrists and Specsavers among napier optometrists in New Zealand, by month

Share of Search by month for Specsavers, Pearson + Hooker Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBennett + Pearson OptometristsHerb Maynard OptometristPearson + Hooker Optometrists
Oct 202577.5%22.3%0.13%0.04%0.04%
Nov 202576.1%23.8%0.11%0.03%0.02%
Dec 202574.7%25.2%0.12%0.02%0.03%
Jan 202677.4%22.5%0.07%0.04%0.03%
Feb 202678.2%21.6%0.11%0.03%0.04%
Mar 202678.6%21.3%0.1%0.04%0.03%
Apr 202679.1%20.8%0.09%0.04%0.03%
May 202678.1%21.7%0.12%0.05%0.03%
Jun 202675.8%23.9%0.13%0.06%0.03%
Jul 202675.4%24.5%0.1%0.06%0.04%
Aug 202675.9%23.9%0.1%0.05%0.04%
Sep 2026—————

How has the Pearson + Hooker Optometrists and Specsavers comparison changed over the last 12 months?

How did search popularity change for New Zealand napier optometrists in August 2026?

  1. In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 75.4% to 75.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Pearson + Hooker Optometrists’ and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pearson + Hooker Optometrists

1 branded search term

  • pearson and hooker

Specsavers

38 branded search terms

  • spec savers botany
  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers botany
  • specsavers co nz
  • specsavers contact
  • specsavers costs
  • specsavers cuba street
  • specsavers deals
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers napier
  • specsavers near me
  • specsavers nelson
  • specsavers new plymouth
  • specsavers new zealand
  • specsavers northland
  • specsavers nz
  • specsavers offers
  • specsavers online
  • specsavers opticians
  • specsavers optometrist
  • specsavers palmerston north
  • specsavers prices
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers website
  • specsavers westgate
  • specsavers.co.nz

How the Brand Demand Index is measured

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