Brandwave

How popular isOPSM?

In October 2026, people searched for OPSM by name about 23,100 times in New Zealand, a 10.6% decrease from the previous year. These searches made up 17.8% of all New Zealand Napier optometrist searches, placing OPSM second out of six optometrists. When we asked both ChatGPT and Google AI Overviews about Napier optometrists, OPSM appeared in one of the three answers and was the fourth most recommended of the six.

Search and AI answers in October 2026

OPSM is the second most searched of 6 competitors and the fourth most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 75.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  2. OPSMShare of searches 17.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Herb Maynard OptometristShare of searches 3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  4. Bennett + Pearson OptometristsShare of searches 1.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Kuske EyewearShare of searches 0.99%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top Napier optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, OPSM was mentioned in one out of three: in one of the three ChatGPT answers. OPSM is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kuske Eyewear1st
  2. Herb Maynard Optometrist2nd
  3. Specsavers3rd
  4. OPSM4th
  5. Bennett + Pearson Optometrists–
  6. Pearson + Hooker Optometrists–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for OPSM compared with other New Zealand Napier optometrists?

OPSM against Napier optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM, Herb Maynard Optometrist. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMHerb Maynard OptometristBennett + Pearson OptometristsKuske EyewearPearson + Hooker Optometrists
Nov 202572.8%21.1%0.88%3.5%0.88%0.88%
Dec 202569.1%24.2%0.48%3.9%0.97%1.4%
Jan 202671.7%22.7%1.7%1.7%0.86%1.3%
Feb 202674.7%19.6%1.3%2.2%0.89%1.3%
Mar 202673.8%19.1%2.2%2.7%0.89%1.3%
Apr 202673.5%20%1.9%2.8%0.93%0.93%
May 202675.2%17%1.8%3.7%0.92%1.4%
Jun 202671.3%20.9%1.7%4.3%0.87%0.87%
Jul 202673.4%19.3%2.6%2.1%1%1.6%
Aug 202673.7%19.6%1.8%2.2%0.89%1.8%
Sep 202674%20.6%1.8%1.3%0.9%1.3%
Oct 202675.7%17.8%3%1.5%0.99%0.99%

  1. 1.Specsavers

    75.7%

    Held 1st. 1.5K estimated branded searches, -7.3% vs prior month. Share +1.8 points.

  2. 2.OPSM

    17.8%

    Held 2nd. 360 estimated branded searches, -21.7% vs prior month. Share -2.8 points.

  3. 3.Herb Maynard Optometrist

    3%

    Held 3rd. 60 estimated branded searches, +50% vs prior month. Share +1.2 points.

  4. 4.Bennett + Pearson Optometrists

    1.5%

    Held 4th. 30 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Kuske Eyewear

    0.99%

    Moved from 6th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Pearson + Hooker Optometrists

    0.99%

    Moved from 5th to 6th. 20 estimated branded searches, -33.3% vs prior month. Share -0.4 points.

Compare popularity between OPSM and its closest rivals

Every comparison with OPSM

17 comparisons

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for OPSM in New Zealand fell from 25.8K to 23.1K.
  • Across the 12 months ending October 2026, OPSM’s share of searches among Napier optometrists in New Zealand decreased from 21.1% to 17.8%.
  • Across the 12 months ending October 2026, OPSM’s share of searches among Napier optometrists in New Zealand peaked at 24.2% in December 2025 and was lowest at 17% in May 2026.

How did search popularity change for New Zealand Napier optometrists in October 2026?

6 changes

  1. In October 2026, Specsavers gained share of searches among Napier optometrists in New Zealand, from 74% to 75.7%.

  2. In October 2026, Herb Maynard Optometrist gained share of searches among Napier optometrists in New Zealand, from 1.8% to 3%.

  3. In October 2026, OPSM lost share of searches among Napier optometrists in New Zealand, from 20.6% to 17.8%.

  4. In October 2026, Kuske Eyewear rose from 6th to 5th among Napier optometrists in New Zealand.

  5. In October 2026, Pearson + Hooker Optometrists fell from 5th to 6th among Napier optometrists in New Zealand.

  6. Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 62.5% over 12 measured months, from 80 to 30 in October 2026.

How are OPSM’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using OPSM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • opsm
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm lynnmall
  • opsm napier
  • opsm nelson
  • opsm northwest
  • opsm optometrist
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity

Do you work for OPSM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OPSM compete?

OPSM is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists2nd of 38.2%Show ranking
Dunedin optometrists2nd of 716.5%Show ranking
Palmerston North optometrists3rd of 613.9%Show ranking
Nelson optometrists2nd of 521.4%Show ranking
Napier optometrists2nd of 617.8%Shown above
New Plymouth optometrists2nd of 516.8%Show ranking
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