OPSM vs Visique Eye Spy:Which is more popular by branded search in New Zealand?
In August 2026, OPSM had more branded searches than Visique Eye Spy among palmerston north optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Visique Eye Spy’s 130, and held a 22.5% Share of Search versus Visique Eye Spy’s 0.1%.
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Which is more popular in search, OPSM or Visique Eye Spy?
Compare Palmerston North optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OPSM, Visique Eye Spy. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Oscar Wylee | Naylor Palmer | Eyes on Broadway | Visique Eye Spy |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 21.1% | 4.4% | 0.75% | 0.54% | 0.16% |
| Nov 2025 | 72.3% | 22.6% | 3.9% | 0.53% | 0.5% | 0.2% |
| Dec 2025 | 70.8% | 23.8% | 3.9% | 0.67% | 0.56% | 0.18% |
| Jan 2026 | 73.4% | 21.3% | 4.1% | 0.53% | 0.47% | 0.12% |
| Feb 2026 | 73.8% | 20.4% | 4.6% | 0.62% | 0.51% | 0.13% |
| Mar 2026 | 74.5% | 20.2% | 4.1% | 0.62% | 0.54% | 0.12% |
| Apr 2026 | 75.2% | 19.7% | 3.9% | 0.59% | 0.48% | 0.08% |
| May 2026 | 74.1% | 20.6% | 4% | 0.63% | 0.46% | 0.15% |
| Jun 2026 | 71.4% | 22.6% | 4.5% | 0.82% | 0.6% | 0.14% |
| Jul 2026 | 71.2% | 23.1% | 4.5% | 0.6% | 0.53% | 0.13% |
| Aug 2026 | 71.3% | 22.5% | 4.9% | 0.63% | 0.54% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the OPSM and Visique Eye Spy comparison changed over the last 12 months?
3 findings
- OPSM was ahead of Visique Eye Spy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 21.1% to 22.5%, and its estimated monthly branded searches moved from 28.4K to 30.6K.
- Across the 11 months ending August 2026, Visique Eye Spy’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 0.16% to 0.1%, and its estimated monthly branded searches moved from 220 to 130.
How did search popularity change for New Zealand palmerston north optometrists in August 2026?
2 changes
In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.
Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OPSM’s and Visique Eye Spy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OPSM
30 branded search terms
- opsm
- opsm co nz
- opsm contact lenses
- opsm cuba street
- opsm dunedin
- opsm eye exam
- opsm eye exam cost
- opsm glasses
- opsm lynnmall
- opsm napier
- opsm near me
- opsm nelson
- opsm new plymouth
- opsm new zealand
- opsm northwest
- opsm nz
- opsm online
- opsm optometrist
- opsm palmerston north
- opsm plaza
- opsm queen st
- opsm queensgate
- opsm southern cross
- opsm st lukes
- opsm sunglasses
- opsm sylvia park
- opsm the base
- opsm the palms
- opsm westcity
- opsm.co.nz
Visique Eye Spy
3 branded search terms
- visique eye spy
- visique eye spy optometrists
- visique eye spy palmerston north
Put your own brand in this comparison
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