Brandwave

How popular isOPSM in search?

In August 2026, there were an estimated 30.6K branded searches for OPSM in New Zealand which is up 7.8% over the last 11 months. OPSM holds 21.1% estimated Share of Search among New Zealand dunedin optometrists and is ranked 2nd of 7 competitors for search popularity.

Share of Search, August 2026
  1. Specsavers67%
  2. OPSM21.1%
  3. Bailey Nelson8%
  4. Matthews Eyecare3%
  5. Bridgman Eyecare0.45%
  6. Milburn & Neill Optometrists0.2%
  7. Stewart Caithness Gray Optometrists0.18%
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Which dunedin optometrists compete with OPSM?

OPSM against dunedin optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Bailey Nelson, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey NelsonMatthews EyecareBridgman EyecareMilburn & Neill OptometristsStewart Caithness Gray Optometrists
Oct 202569.3%20%7.8%2.3%0.37%0.14%0.18%
Nov 202567.5%21.1%8.6%2.1%0.4%0.11%0.15%
Dec 202566.3%22.3%8.3%2.4%0.35%0.09%0.18%
Jan 202669.5%20.2%7.6%2.1%0.3%0.08%0.16%
Feb 202669.3%19.1%8.4%2.4%0.42%0.12%0.23%
Mar 202669.8%18.9%8.4%2.1%0.33%0.25%0.16%
Apr 202671.3%18.7%7.3%2%0.3%0.22%0.19%
May 202669.7%19.4%8.3%1.9%0.26%0.2%0.18%
Jun 202666.6%21%9.3%2.2%0.32%0.19%0.22%
Jul 202667.2%21.8%8%2.2%0.41%0.16%0.15%
Aug 202667%21.1%8%3%0.45%0.2%0.18%
Sep 2026———————

  1. 1.Specsavers

    67%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.2 points

  2. 2.OPSM

    21.1%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Bailey Nelson

    8%

    held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · 0 points

  4. 4.Matthews Eyecare

    3%

    held 4th · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  5. 5.Bridgman Eyecare

    0.45%

    held 5th · 650 estimated branded searches · +12.1% vs prior month · 0 points

  6. 6.Milburn & Neill Optometrists

    0.2%

    held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points

  7. 7.Stewart Caithness Gray Optometrists

    0.18%

    held 7th · 260 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between OPSM and its closest rivals

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for OPSM in New Zealand rose from 28.4K to 30.6K.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand increased from 20% to 21.1%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among dunedin optometrists in New Zealand peaked at 22.3% in December 2025 and was lowest at 18.7% in April 2026.

How did search popularity change for New Zealand dunedin optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.

  2. In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.

  3. Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.

  4. Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.

Which napier optometrists compete with OPSM?

OPSM against napier optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBennett + Pearson OptometristsHerb Maynard OptometristPearson + Hooker Optometrists
Oct 202577.5%22.3%0.13%0.04%0.04%
Nov 202576.1%23.8%0.11%0.03%0.02%
Dec 202574.7%25.2%0.12%0.02%0.03%
Jan 202677.4%22.5%0.07%0.04%0.03%
Feb 202678.2%21.6%0.11%0.03%0.04%
Mar 202678.6%21.3%0.1%0.04%0.03%
Apr 202679.1%20.8%0.09%0.04%0.03%
May 202678.1%21.7%0.12%0.05%0.03%
Jun 202675.8%23.9%0.13%0.06%0.03%
Jul 202675.4%24.5%0.1%0.06%0.04%
Aug 202675.9%23.9%0.1%0.05%0.04%
Sep 2026—————

  1. 1.Specsavers

    75.9%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.5 points

  2. 2.OPSM

    23.9%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.5 points

  3. 3.Bennett + Pearson Optometrists

    0.1%

    held 3rd · 130 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Herb Maynard Optometrist

    0.05%

    held 4th · 70 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Pearson + Hooker Optometrists

    0.04%

    held 5th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between OPSM and its closest rivals

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand increased from 22.3% to 23.9%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among napier optometrists in New Zealand peaked at 25.2% in December 2025 and was lowest at 20.8% in April 2026.

How did search popularity change for New Zealand napier optometrists in August 2026?

  1. In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 75.4% to 75.9%.

  2. In August 2026, OPSM lost estimated Share of Search among napier optometrists in New Zealand, from 24.5% to 23.9%.

  3. Estimated monthly branded searches for Herb Maynard Optometrist in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

  4. Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 18.8% over 11 measured months, from 160 to 130 in August 2026.

Which nelson optometrists compete with OPSM?

OPSM against nelson optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareHarrington Eyecare
Oct 202575.4%21.7%2.5%0.29%
Nov 202574.2%23.2%2.3%0.27%
Dec 202572.6%24.5%2.6%0.26%
Jan 202675.5%22%2.3%0.2%
Feb 202676.1%21%2.6%0.19%
Mar 202676.7%20.8%2.3%0.22%
Apr 202677.3%20.3%2.2%0.19%
May 202676.5%21.3%2.1%0.14%
Jun 202674%23.4%2.5%0.18%
Jul 202673.5%23.8%2.4%0.25%
Aug 202673.4%23.2%3.3%0.17%
Sep 2026————

  1. 1.Specsavers

    73.4%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.1 points

  2. 2.OPSM

    23.2%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Matthews Eyecare

    3.3%

    held 3rd · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  4. 4.Harrington Eyecare

    0.17%

    held 4th · 230 estimated branded searches · -28.1% vs prior month · -0.1 points

Compare search popularity between OPSM and its closest rivals

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand increased from 21.7% to 23.2%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand peaked at 24.5% in December 2025 and was lowest at 20.3% in April 2026.

How did search popularity change for New Zealand nelson optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.

  2. In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%.

  3. Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.

  4. Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.

Which new plymouth optometrists compete with OPSM?

OPSM against new plymouth optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareVivian OptometristsJudd Opticians
Oct 202575.3%21.7%2.5%0.32%0.16%
Nov 202574.1%23.2%2.3%0.26%0.14%
Dec 202572.5%24.4%2.6%0.3%0.14%
Jan 202675.3%21.9%2.3%0.29%0.15%
Feb 202675.9%21%2.6%0.32%0.14%
Mar 202676.5%20.7%2.3%0.28%0.14%
Apr 202677.1%20.2%2.2%0.27%0.15%
May 202676.3%21.2%2.1%0.25%0.12%
Jun 202673.8%23.3%2.5%0.3%0.11%
Jul 202673.3%23.8%2.4%0.33%0.13%
Aug 202673.2%23.1%3.3%0.32%0.16%
Sep 2026—————

  1. 1.Specsavers

    73.2%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.1 points

  2. 2.OPSM

    23.1%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Matthews Eyecare

    3.3%

    held 3rd · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  4. 4.Vivian Optometrists

    0.32%

    held 4th · 420 estimated branded searches · -2.3% vs prior month · 0 points

  5. 5.Judd Opticians

    0.16%

    held 5th · 210 estimated branded searches · +23.5% vs prior month · 0 points

Compare search popularity between OPSM and its closest rivals

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among new plymouth optometrists in New Zealand increased from 21.7% to 23.1%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among new plymouth optometrists in New Zealand peaked at 24.4% in December 2025 and was lowest at 20.2% in April 2026.

How did search popularity change for New Zealand new plymouth optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among new plymouth optometrists in New Zealand, from 2.4% to 3.3%.

  2. In August 2026, OPSM lost estimated Share of Search among new plymouth optometrists in New Zealand, from 23.8% to 23.1%.

  3. Specsavers’ estimated Share of Search among new plymouth optometrists in New Zealand has lost ground for 3 months in a row, from 76.3% to 73.2% in August 2026.

Which optometrists compete with OPSM?

OPSM against optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Bailey Nelson. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey Nelson
Oct 202571.4%20.6%8%
Nov 202569.5%21.7%8.8%
Dec 202568.4%23%8.6%
Jan 202671.4%20.8%7.8%
Feb 202671.5%19.8%8.7%
Mar 202671.9%19.5%8.6%
Apr 202673.3%19.2%7.5%
May 202671.5%19.9%8.5%
Jun 202668.7%21.7%9.6%
Jul 202669.3%22.5%8.3%
Aug 202669.7%22%8.3%
Sep 2026———

  1. 1.Specsavers

    69.7%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.4 points

  2. 2.OPSM

    22%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.5 points

  3. 3.Bailey Nelson

    8.3%

    held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · +0.1 points

Compare search popularity between OPSM and its closest rivals

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand increased from 20.6% to 22%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among optometrists in New Zealand peaked at 23% in December 2025 and was lowest at 19.2% in April 2026.

How did search popularity change for New Zealand optometrists in August 2026?

Nothing among optometrists moved beyond provider rounding in August 2026.

Which palmerston north optometrists compete with OPSM?

OPSM against palmerston north optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Oscar Wylee. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMOscar WyleeNaylor PalmerEyes on BroadwayVisique Eye Spy
Oct 202573.1%21.1%4.4%0.75%0.54%0.16%
Nov 202572.3%22.6%3.9%0.53%0.5%0.2%
Dec 202570.8%23.8%3.9%0.67%0.56%0.18%
Jan 202673.4%21.3%4.1%0.53%0.47%0.12%
Feb 202673.8%20.4%4.6%0.62%0.51%0.13%
Mar 202674.5%20.2%4.1%0.62%0.54%0.12%
Apr 202675.2%19.7%3.9%0.59%0.48%0.08%
May 202674.1%20.6%4%0.63%0.46%0.15%
Jun 202671.4%22.6%4.5%0.82%0.6%0.14%
Jul 202671.2%23.1%4.5%0.6%0.53%0.13%
Aug 202671.3%22.5%4.9%0.63%0.54%0.1%
Sep 2026——————

  1. 1.Specsavers

    71.3%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.2 points

  2. 2.OPSM

    22.5%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.6 points

  3. 3.Oscar Wylee

    4.9%

    held 3rd · 6.6K estimated branded searches · +9.6% vs prior month · +0.4 points

  4. 4.Naylor Palmer

    0.63%

    held 4th · 860 estimated branded searches · +6.2% vs prior month · 0 points

  5. 5.Eyes on Broadway

    0.54%

    held 5th · 740 estimated branded searches · +4.2% vs prior month · 0 points

  6. 6.Visique Eye Spy

    0.1%

    held 6th · 130 estimated branded searches · -23.5% vs prior month · 0 points

Compare search popularity between OPSM and its closest rivals

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand increased from 21.1% to 22.5%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 23.8% in December 2025 and was lowest at 19.7% in April 2026.

How did search popularity change for New Zealand palmerston north optometrists in August 2026?

  1. In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.

  2. Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.

  3. Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.

  4. Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.

How is OPSM measured?

Brandwave collects information about searches that people make online using OPSM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

30 branded search terms

  • opsm
  • opsm co nz
  • opsm contact lenses
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm eye exam cost
  • opsm glasses
  • opsm lynnmall
  • opsm napier
  • opsm near me
  • opsm nelson
  • opsm new plymouth
  • opsm new zealand
  • opsm northwest
  • opsm nz
  • opsm online
  • opsm optometrist
  • opsm palmerston north
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity
  • opsm.co.nz

Do you work for OPSM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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