Brandwave

Milburn & Neill Optometrists vs OPSM:Which is more popular by branded search in New Zealand?

In August 2026, OPSM had more branded searches than Milburn & Neill Optometrists among dunedin optometrists in New Zealand. OPSM was estimated to have 30.6K branded searches compared to Milburn & Neill Optometrists’ 290, and held a 21.1% Share of Search versus Milburn & Neill Optometrists’ 0.2%.

Share of Search among dunedin optometrists in New Zealand in August 2026Which is more popular in search, Milburn & Neill Optometrists or OPSM?
Milburn & Neill Optometrists0.2%290 searches
vs
OPSM21.1%30.6K searches
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Which is more popular in search, Milburn & Neill Optometrists or OPSM?

Compare Dunedin optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Milburn & Neill Optometrists and OPSM among dunedin optometrists in New Zealand, by month

Share of Search by month for OPSM, Milburn & Neill Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey NelsonMatthews EyecareBridgman EyecareMilburn & Neill OptometristsStewart Caithness Gray Optometrists
Oct 202569.3%20%7.8%2.3%0.37%0.14%0.18%
Nov 202567.5%21.1%8.6%2.1%0.4%0.11%0.15%
Dec 202566.3%22.3%8.3%2.4%0.35%0.09%0.18%
Jan 202669.5%20.2%7.6%2.1%0.3%0.08%0.16%
Feb 202669.3%19.1%8.4%2.4%0.42%0.12%0.23%
Mar 202669.8%18.9%8.4%2.1%0.33%0.25%0.16%
Apr 202671.3%18.7%7.3%2%0.3%0.22%0.19%
May 202669.7%19.4%8.3%1.9%0.26%0.2%0.18%
Jun 202666.6%21%9.3%2.2%0.32%0.19%0.22%
Jul 202667.2%21.8%8%2.2%0.41%0.16%0.15%
Aug 202667%21.1%8%3%0.45%0.2%0.18%
Sep 2026———————

How has the Milburn & Neill Optometrists and OPSM comparison changed over the last 12 months?

How did search popularity change for New Zealand dunedin optometrists in August 2026?

  1. In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.

  2. Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Milburn & Neill Optometrists’ and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milburn & Neill Optometrists

2 branded search terms

  • milburn & neill optometrists
  • milburn and neill optometrists

OPSM

30 branded search terms

  • opsm
  • opsm co nz
  • opsm contact lenses
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm eye exam cost
  • opsm glasses
  • opsm lynnmall
  • opsm napier
  • opsm near me
  • opsm nelson
  • opsm new plymouth
  • opsm new zealand
  • opsm northwest
  • opsm nz
  • opsm online
  • opsm optometrist
  • opsm palmerston north
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity
  • opsm.co.nz

How the Brand Demand Index is measured

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