Brandwave

How popular isMilburn & Neill Optometrists in search?

In August 2026, there were an estimated 290 branded searches for Milburn & Neill Optometrists in New Zealand which is up 45% over the last 11 months. Milburn & Neill Optometrists holds 0.2% estimated Share of Search among New Zealand dunedin optometrists and is ranked 6th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Specsavers67%
  2. OPSM21.1%
  3. Bailey Nelson8%
  4. Matthews Eyecare3%
  5. Bridgman Eyecare0.45%
  6. Milburn & Neill Optometrists0.2%
  7. Stewart Caithness Gray Optometrists0.18%
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Which dunedin optometrists compete with Milburn & Neill Optometrists?

Milburn & Neill Optometrists against dunedin optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Bailey Nelson, Matthews Eyecare, Milburn & Neill Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey NelsonMatthews EyecareBridgman EyecareMilburn & Neill OptometristsStewart Caithness Gray Optometrists
Oct 202569.3%20%7.8%2.3%0.37%0.14%0.18%
Nov 202567.5%21.1%8.6%2.1%0.4%0.11%0.15%
Dec 202566.3%22.3%8.3%2.4%0.35%0.09%0.18%
Jan 202669.5%20.2%7.6%2.1%0.3%0.08%0.16%
Feb 202669.3%19.1%8.4%2.4%0.42%0.12%0.23%
Mar 202669.8%18.9%8.4%2.1%0.33%0.25%0.16%
Apr 202671.3%18.7%7.3%2%0.3%0.22%0.19%
May 202669.7%19.4%8.3%1.9%0.26%0.2%0.18%
Jun 202666.6%21%9.3%2.2%0.32%0.19%0.22%
Jul 202667.2%21.8%8%2.2%0.41%0.16%0.15%
Aug 202667%21.1%8%3%0.45%0.2%0.18%
Sep 2026———————

  1. 1.Specsavers

    67%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.2 points

  2. 2.OPSM

    21.1%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Bailey Nelson

    8%

    held 3rd · 11.6K estimated branded searches · +1.8% vs prior month · 0 points

  4. 4.Matthews Eyecare

    3%

    held 4th · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  5. 5.Bridgman Eyecare

    0.45%

    held 5th · 650 estimated branded searches · +12.1% vs prior month · 0 points

  6. 6.Milburn & Neill Optometrists

    0.2%

    held 6th · 290 estimated branded searches · +26.1% vs prior month · 0 points

  7. 7.Stewart Caithness Gray Optometrists

    0.18%

    held 7th · 260 estimated branded searches · +18.2% vs prior month · 0 points

Compare search popularity between Milburn & Neill Optometrists and its closest rivals

How has branded search demand for Milburn & Neill Optometrists changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose from 200 to 290.
  • Across the 11 months ending August 2026, Milburn & Neill Optometrists rose from 7th to 6th among dunedin optometrists in New Zealand.

How did search popularity change for New Zealand dunedin optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.

  2. In August 2026, OPSM lost estimated Share of Search among dunedin optometrists in New Zealand, from 21.8% to 21.1%.

  3. Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.

  4. Estimated monthly branded searches for Bridgman Eyecare in New Zealand rose 25% over 11 measured months, from 520 to 650 in August 2026.

How is Milburn & Neill Optometrists measured?

Brandwave collects information about searches that people make online using Milburn & Neill Optometrists’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • milburn & neill optometrists
  • milburn and neill optometrists

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How the Brand Demand Index is measured

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