Brandwave

Matthews Eyecare vs Milburn & Neill Optometrists:Which is more popular by branded search in New Zealand?

In August 2026, Matthews Eyecare had more branded searches than Milburn & Neill Optometrists among dunedin optometrists in New Zealand. Matthews Eyecare was estimated to have 4.3K branded searches compared to Milburn & Neill Optometrists’ 290, and held a 3% Share of Search versus Milburn & Neill Optometrists’ 0.2%.

Share of Search among dunedin optometrists in New Zealand in August 2026Which is more popular in search, Matthews Eyecare or Milburn & Neill Optometrists?
Matthews Eyecare3%4.3K searches
vs
Milburn & Neill Optometrists0.2%290 searches
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Which is more popular in search, Matthews Eyecare or Milburn & Neill Optometrists?

Compare Dunedin optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Matthews Eyecare and Milburn & Neill Optometrists among dunedin optometrists in New Zealand, by month

Share of Search by month for Matthews Eyecare, Milburn & Neill Optometrists. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMBailey NelsonMatthews EyecareBridgman EyecareMilburn & Neill OptometristsStewart Caithness Gray Optometrists
Oct 202569.3%20%7.8%2.3%0.37%0.14%0.18%
Nov 202567.5%21.1%8.6%2.1%0.4%0.11%0.15%
Dec 202566.3%22.3%8.3%2.4%0.35%0.09%0.18%
Jan 202669.5%20.2%7.6%2.1%0.3%0.08%0.16%
Feb 202669.3%19.1%8.4%2.4%0.42%0.12%0.23%
Mar 202669.8%18.9%8.4%2.1%0.33%0.25%0.16%
Apr 202671.3%18.7%7.3%2%0.3%0.22%0.19%
May 202669.7%19.4%8.3%1.9%0.26%0.2%0.18%
Jun 202666.6%21%9.3%2.2%0.32%0.19%0.22%
Jul 202667.2%21.8%8%2.2%0.41%0.16%0.15%
Aug 202667%21.1%8%3%0.45%0.2%0.18%
Sep 2026———————

How has the Matthews Eyecare and Milburn & Neill Optometrists comparison changed over the last 12 months?

How did search popularity change for New Zealand dunedin optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among dunedin optometrists in New Zealand, from 2.2% to 3%.

  2. Estimated monthly branded searches for Milburn & Neill Optometrists in New Zealand rose 45% over 11 measured months, from 200 to 290 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Matthews Eyecare’s and Milburn & Neill Optometrists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Matthews Eyecare

19 branded search terms

  • matthews eyecare
  • matthews eyecare blenheim
  • matthews eyecare cambridge
  • matthews eyecare christchurch
  • matthews eyecare dunedin
  • matthews eyecare invercargill
  • matthews eyecare motueka
  • matthews eyecare nelson
  • matthews eyecare new plymouth
  • matthews eyecare richmond
  • matthews eyecare taupo
  • matthews eyecare tauranga
  • matthews eyecare te awamutu
  • matthews eyecare te puke
  • matthews eyecare wellington
  • matthews eyecare whangarei
  • matthews eyewear
  • matthews eyewear and eyecare
  • matthews optometrists

Milburn & Neill Optometrists

2 branded search terms

  • milburn & neill optometrists
  • milburn and neill optometrists

How the Brand Demand Index is measured

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