Brandwave

How popular isOPSM?

In October 2026, people searched for OPSM by name about 23,100 times in New Zealand, a 10.6% decrease from the previous year. These searches made up 8.2% of all New Zealand optometrist searches, placing OPSM second out of three optometrists. When we asked both ChatGPT and Google AI Overviews about optometrists, OPSM appeared in all answers and was the second most recommended of the three.

Search and AI answers in October 2026

OPSM is the second most searched of 3 competitors and the second most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 90.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. OPSMShare of searches 8.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Bailey NelsonShare of searches 1.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, OPSM appeared in all four answers. OPSM is the second most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specsavers1st
  2. OPSM2nd
  3. Bailey Nelson3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OPSM4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bailey Nelson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about optometrists

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for OPSM compared with other New Zealand optometrists?

OPSM against optometrists in New Zealand, by month

Share of searches by month for Specsavers, OPSM. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMBailey Nelson
Nov 202590.7%7.7%1.7%
Dec 202591.8%5.7%2.5%
Jan 202689.4%7.4%3.2%
Feb 202692.4%5.3%2.3%
Mar 202692.7%4.8%2.5%
Apr 202690.5%8.1%1.4%
May 202683.4%14.8%1.8%
Jun 202685.2%12.4%2.3%
Jul 202686.2%12.7%1.1%
Aug 202687.6%10.5%2%
Sep 202690%8.2%1.9%
Oct 202690.3%8.2%1.5%

  1. 1.Specsavers

    90.3%

    Held 1st. 5.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.OPSM

    8.2%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bailey Nelson

    1.5%

    Held 3rd. 90 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

OPSM, Specsavers and Bailey Nelson sell other things too, so only their searches that name this product count here, like “opsm optometrist”.

Compare popularity between OPSM and its closest rivals

Every comparison with OPSM

17 comparisons

How has branded search demand for OPSM changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for OPSM in New Zealand fell from 25.8K to 23.1K.
  • Across the 12 months ending October 2026, OPSM’s share of searches among optometrists in New Zealand increased from 7.7% to 8.2%.
  • Across the 12 months ending October 2026, OPSM’s share of searches among optometrists in New Zealand peaked at 14.8% in May 2026 and was lowest at 4.8% in March 2026.

How did search popularity change for New Zealand optometrists in October 2026?

3 changes

  1. Specsavers’ share of searches among optometrists in New Zealand has gained ground for 3 months in a row, from 86.2% to 90.3% in October 2026.

  2. Estimated monthly branded searches for OPSM in New Zealand rose 50% over 12 measured months, from 320 to 480 in October 2026.

  3. Estimated monthly branded searches for Bailey Nelson in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in October 2026.

How are OPSM’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using OPSM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • opsm
  • opsm cuba street
  • opsm dunedin
  • opsm eye exam
  • opsm lynnmall
  • opsm napier
  • opsm nelson
  • opsm northwest
  • opsm optometrist
  • opsm plaza
  • opsm queen st
  • opsm queensgate
  • opsm southern cross
  • opsm st lukes
  • opsm sunglasses
  • opsm sylvia park
  • opsm the base
  • opsm the palms
  • opsm westcity

Do you work for OPSM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OPSM compete?

OPSM is ranked by how often people search for it in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optometrists2nd of 38.2%Shown above
Dunedin optometrists2nd of 716.5%Show ranking
Palmerston North optometrists3rd of 613.9%Show ranking
Nelson optometrists2nd of 521.4%Show ranking
Napier optometrists2nd of 617.8%Show ranking
New Plymouth optometrists2nd of 516.8%Show ranking
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