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Palmerston north optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among palmerston north optometrists in New Zealand, with an estimated 2.5K branded searches and 43.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Specsavers43.2%
  2. Oscar Wylee19.2%
  3. OPSM16.2%
  4. Naylor Palmer11.3%
  5. Eyes on Broadway8.3%
  6. Visique Eye Spy1.8%

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Share of SearchLeaderboard

Compare Palmerston North optometrists using branded searches made in Palmerston North. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among palmerston north optometrists in New Zealand, by month

Share of Search by month for Specsavers, Oscar Wylee, OPSM, Naylor Palmer, Eyes on Broadway. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOscar WyleeOPSMNaylor PalmerEyes on BroadwayVisique Eye Spy
Oct 202547.6%9.7%17.6%12.9%9%3.2%
Nov 202546.1%10.3%16.9%12.7%9.9%4.2%
Dec 202541.9%13.2%18.5%13%9.6%3.8%
Jan 202644.7%17.8%16.4%10.1%8.7%2.3%
Feb 202641.8%18.5%18.9%10.3%8.5%2%
Mar 202641.4%22.8%16.5%10.1%7.1%2%
Apr 202643.5%20.5%16.5%10.9%7.3%1.3%
May 202641.6%24.3%14.9%10.6%6.3%2.2%
Jun 202640.8%20.5%15.4%13%8.1%2.3%
Jul 202640.4%21.5%16.6%10%8.6%2.9%
Aug 202643.2%19.2%16.2%11.3%8.3%1.8%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Specsavers

    43.2%

    held 1st · 2.5K estimated branded searches · +18.4% vs prior month · +2.8 points

  2. 2.Oscar Wylee

    19.2%

    held 2nd · 1.1K estimated branded searches · -0.91% vs prior month · -2.3 points

  3. 3.OPSM

    16.2%

    held 3rd · 920 estimated branded searches · +8.2% vs prior month · -0.4 points

  4. 4.Naylor Palmer

    11.3%

    held 4th · 640 estimated branded searches · +25.5% vs prior month · +1.3 points

  5. 5.Eyes on Broadway

    8.3%

    held 5th · 470 estimated branded searches · +6.8% vs prior month · -0.3 points

  6. 6.Visique Eye Spy

    1.8%

    held 6th · 100 estimated branded searches · -33.3% vs prior month · -1.2 points

Compare search popularity between leading brands

Which brand is most popular in search among palmerston north optometrists in New Zealand?

In August 2026, Specsavers was the most searched among palmerston north optometrists in New Zealand, with an estimated 2.5K branded searches and 43.2% estimated Share of Search within this set. Oscar Wylee is in 2nd place, 24 percentage points behind at 19.2% Share of Search.

New Zealand palmerston north optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers47.6% → 43.2%47.6%Oct 202540.4%Jul 20261st
Oscar Wylee9.7% → 19.2%24.3%May 20269.7%Oct 20254th → 2nd
OPSM17.6% → 16.2%18.9%Feb 202614.9%May 20262nd → 3rd
Naylor Palmer12.9% → 11.3%13%Dec 202510%Jul 20263rd → 4th
Eyes on Broadway9% → 8.3%9.9%Nov 20256.3%May 20265th
Visique Eye Spy3.2% → 1.8%4.2%Nov 20251.3%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand decreased from 47.6% to 43.2%.
  • Across the 11 months ending August 2026, Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand increased from 9.7% to 19.2%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand decreased from 17.6% to 16.2%.
  • Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand decreased from 12.9% to 11.3%.
  • Across the 11 months ending August 2026, Eyes on Broadway’s estimated Share of Search among palmerston north optometrists in New Zealand decreased from 9% to 8.3%.
  • Across the 11 months ending August 2026, Visique Eye Spy’s estimated Share of Search among palmerston north optometrists in New Zealand decreased from 3.2% to 1.8%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand peaked at 47.6% in October 2025 and was lowest at 40.4% in July 2026.
  • Across the 11 months ending August 2026, Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 24.3% in May 2026 and was lowest at 9.7% in October 2025.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 18.9% in February 2026 and was lowest at 14.9% in May 2026.
  • Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 13% in December 2025 and was lowest at 10% in July 2026.
  • Across the 11 months ending August 2026, Eyes on Broadway’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 9.9% in November 2025 and was lowest at 6.3% in May 2026.
  • Across the 11 months ending August 2026, Visique Eye Spy’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 4.2% in November 2025 and was lowest at 1.3% in April 2026.
  • Across the 11 months ending August 2026, Oscar Wylee rose from 4th to 2nd among palmerston north optometrists in New Zealand.
  • Across the 11 months ending August 2026, OPSM fell from 2nd to 3rd among palmerston north optometrists in New Zealand.
  • Across the 11 months ending August 2026, Naylor Palmer fell from 3rd to 4th among palmerston north optometrists in New Zealand.

How did search popularity change for New Zealand palmerston north optometrists in August 2026?

  1. In August 2026, Specsavers gained estimated Share of Search among palmerston north optometrists in New Zealand, from 40.4% to 43.2%.

  2. In August 2026, Naylor Palmer gained estimated Share of Search among palmerston north optometrists in New Zealand, from 10% to 11.3%.

  3. In August 2026, Oscar Wylee lost estimated Share of Search among palmerston north optometrists in New Zealand, from 21.5% to 19.2%.

  4. In August 2026, Visique Eye Spy lost estimated Share of Search among palmerston north optometrists in New Zealand, from 2.9% to 1.8%.

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