Eyes on Broadway vs Naylor Palmer:Which is more popular by branded search in New Zealand?
In August 2026, Naylor Palmer had more branded searches than Eyes on Broadway among palmerston north optometrists in New Zealand. Naylor Palmer was estimated to have 860 branded searches compared to Eyes on Broadway’s 740, and held a 0.63% Share of Search versus Eyes on Broadway’s 0.54%.
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Which is more popular in search, Eyes on Broadway or Naylor Palmer?
Compare Palmerston North optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naylor Palmer, Eyes on Broadway. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Oscar Wylee | Naylor Palmer | Eyes on Broadway | Visique Eye Spy |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 21.1% | 4.4% | 0.75% | 0.54% | 0.16% |
| Nov 2025 | 72.3% | 22.6% | 3.9% | 0.53% | 0.5% | 0.2% |
| Dec 2025 | 70.8% | 23.8% | 3.9% | 0.67% | 0.56% | 0.18% |
| Jan 2026 | 73.4% | 21.3% | 4.1% | 0.53% | 0.47% | 0.12% |
| Feb 2026 | 73.8% | 20.4% | 4.6% | 0.62% | 0.51% | 0.13% |
| Mar 2026 | 74.5% | 20.2% | 4.1% | 0.62% | 0.54% | 0.12% |
| Apr 2026 | 75.2% | 19.7% | 3.9% | 0.59% | 0.48% | 0.08% |
| May 2026 | 74.1% | 20.6% | 4% | 0.63% | 0.46% | 0.15% |
| Jun 2026 | 71.4% | 22.6% | 4.5% | 0.82% | 0.6% | 0.14% |
| Jul 2026 | 71.2% | 23.1% | 4.5% | 0.6% | 0.53% | 0.13% |
| Aug 2026 | 71.3% | 22.5% | 4.9% | 0.63% | 0.54% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Eyes on Broadway and Naylor Palmer comparison changed over the last 12 months?
3 findings
- Naylor Palmer was ahead of Eyes on Broadway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eyes on Broadway’s estimated Share of Search among palmerston north optometrists in New Zealand held steady at 0.54%, and its estimated monthly branded searches moved from 730 to 740.
- Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 0.75% to 0.63%, and its estimated monthly branded searches moved from 1K to 860.
How did search popularity change for New Zealand palmerston north optometrists in August 2026?
1 change
Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eyes on Broadway’s and Naylor Palmer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eyes on Broadway
3 branded search terms
- eyes on broadway
- eyes on broadway palmerston north
- eyesonbroadway
Naylor Palmer
4 branded search terms
- naylor palmer
- naylor palmer optometrists
- naylor palmer palmerston north
- visique naylor palmer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.