Brandwave

How popular isOscar Wylee?

In October 2026, people searched for Oscar Wylee by name about 4,840 times in New Zealand, a 19.5% increase from the previous year. These searches made up 11.5% of all New Zealand Palmerston North optometrist searches, placing Oscar Wylee fourth out of six optometrists. When we asked both ChatGPT and Google AI Overviews about Palmerston North optometrists, Oscar Wylee appeared in all answers and was the third most recommended of the six.

Search and AI answers in October 2026

Oscar Wylee is the fourth most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. SpecsaversShare of searches 48.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Naylor PalmerShare of searches 14.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. OPSMShare of searches 13.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Oscar WyleeShare of searches 11.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  5. Eyes on BroadwayShare of searches 8.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top Palmerston North optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions, Oscar Wylee appeared in all three answers. Oscar Wylee is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Naylor Palmer1st
  2. Visique Eye Spy2nd
  3. Oscar Wylee3rd
  4. Specsavers4th
  5. OPSM–
  6. Eyes on Broadway–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North optometrists

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Oscar Wylee compared with other New Zealand Palmerston North optometrists?

Oscar Wylee against Palmerston North optometrists in New Zealand, by month

Share of searches by month for Specsavers, Naylor Palmer, OPSM, Oscar Wylee, Eyes on Broadway, Visique Eye Spy. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversNaylor PalmerOPSMOscar WyleeEyes on BroadwayVisique Eye Spy
Nov 202550.4%15.6%13.8%4.9%10.2%5.1%
Dec 202547.4%16.4%14.8%5.3%11.1%5%
Jan 202652.7%13.3%13.8%6.6%10.6%2.9%
Feb 202649.6%13.1%15.5%8.3%10.7%2.7%
Mar 202652.4%13.3%14.4%8.1%9%2.7%
Apr 202652.5%14%13.7%9.8%8.4%1.6%
May 202649.5%14.4%13.9%10.6%8.3%3.3%
Jun 202648.9%17%12.9%8.8%9.5%2.9%
Jul 202649%13.2%14.3%8.3%11.2%4%
Aug 202652.5%14%12.8%8.6%9.9%2.2%
Sep 202653%14.2%12%8.8%8.3%3.8%
Oct 202648.7%14.4%13.9%11.5%8.8%2.7%

  1. 1.Specsavers

    48.7%

    Held 1st. 1.8K estimated branded searches, -14.2% vs prior month. Share -4.3 points.

  2. 2.Naylor Palmer

    14.4%

    Held 2nd. 540 estimated branded searches, -5.3% vs prior month. Share +0.2 points.

  3. 3.OPSM

    13.9%

    Held 3rd. 520 estimated branded searches, +8.3% vs prior month. Share +1.9 points.

  4. 4.Oscar Wylee

    11.5%

    Held 4th. 430 estimated branded searches, +22.9% vs prior month. Share +2.7 points.

  5. 5.Eyes on Broadway

    8.8%

    Held 5th. 330 estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Visique Eye Spy

    2.7%

    Held 6th. 100 estimated branded searches, -33.3% vs prior month. Share -1.1 points.

Compare popularity between Oscar Wylee and its closest rivals

Every comparison with Oscar Wylee

5 comparisons

How has branded search demand for Oscar Wylee changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Oscar Wylee in New Zealand rose from 4K to 4.8K.
  • Across the 12 months ending October 2026, Oscar Wylee’s share of searches among Palmerston North optometrists in New Zealand increased from 4.9% to 11.5%.
  • Across the 12 months ending October 2026, Oscar Wylee rose from 6th to 4th among Palmerston North optometrists in New Zealand.

How did search popularity change for New Zealand Palmerston North optometrists in October 2026?

6 changes

  1. In October 2026, Oscar Wylee gained share of searches among Palmerston North optometrists in New Zealand, from 8.8% to 11.5%.

  2. In October 2026, OPSM gained share of searches among Palmerston North optometrists in New Zealand, from 12% to 13.9%.

  3. In October 2026, Eyes on Broadway gained share of searches among Palmerston North optometrists in New Zealand, from 8.3% to 8.8%.

  4. In October 2026, Specsavers lost share of searches among Palmerston North optometrists in New Zealand, from 53% to 48.7%.

  5. In October 2026, Visique Eye Spy lost share of searches among Palmerston North optometrists in New Zealand, from 3.8% to 2.7%.

  6. Naylor Palmer’s share of searches among Palmerston North optometrists in New Zealand has gained ground for 3 months in a row, from 13.2% to 14.4% in October 2026.

How are Oscar Wylee’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Oscar Wylee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oscar wylee
  • oscar wylee eyewear
  • oscar wylee glasses
  • oscar wylee offers
  • oscar wylee optometrist
  • oscar wylee stores
  • oscar wylee sunglasses
  • oscarwylee

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How the Brand Demand Index is measured

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