Naylor Palmer vs Oscar Wylee:Which is more popular by branded search in New Zealand?
In August 2026, Oscar Wylee had more branded searches than Naylor Palmer among palmerston north optometrists in New Zealand. Oscar Wylee was estimated to have 6.6K branded searches compared to Naylor Palmer’s 860, and held a 4.9% Share of Search versus Naylor Palmer’s 0.63%.
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Which is more popular in search, Naylor Palmer or Oscar Wylee?
Compare Palmerston North optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oscar Wylee, Naylor Palmer. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Oscar Wylee | Naylor Palmer | Eyes on Broadway | Visique Eye Spy |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 21.1% | 4.4% | 0.75% | 0.54% | 0.16% |
| Nov 2025 | 72.3% | 22.6% | 3.9% | 0.53% | 0.5% | 0.2% |
| Dec 2025 | 70.8% | 23.8% | 3.9% | 0.67% | 0.56% | 0.18% |
| Jan 2026 | 73.4% | 21.3% | 4.1% | 0.53% | 0.47% | 0.12% |
| Feb 2026 | 73.8% | 20.4% | 4.6% | 0.62% | 0.51% | 0.13% |
| Mar 2026 | 74.5% | 20.2% | 4.1% | 0.62% | 0.54% | 0.12% |
| Apr 2026 | 75.2% | 19.7% | 3.9% | 0.59% | 0.48% | 0.08% |
| May 2026 | 74.1% | 20.6% | 4% | 0.63% | 0.46% | 0.15% |
| Jun 2026 | 71.4% | 22.6% | 4.5% | 0.82% | 0.6% | 0.14% |
| Jul 2026 | 71.2% | 23.1% | 4.5% | 0.6% | 0.53% | 0.13% |
| Aug 2026 | 71.3% | 22.5% | 4.9% | 0.63% | 0.54% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Naylor Palmer and Oscar Wylee comparison changed over the last 12 months?
3 findings
- Oscar Wylee was ahead of Naylor Palmer in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 0.75% to 0.63%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 11 months ending August 2026, Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 4.4% to 4.9%, and its estimated monthly branded searches moved from 6K to 6.6K.
How did search popularity change for New Zealand palmerston north optometrists in August 2026?
2 changes
Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.
Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Naylor Palmer’s and Oscar Wylee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naylor Palmer
4 branded search terms
- naylor palmer
- naylor palmer optometrists
- naylor palmer palmerston north
- visique naylor palmer
Oscar Wylee
19 branded search terms
- oscar wylee
- oscar wylee blue light
- oscar wylee cost
- oscar wylee eyewear
- oscar wylee glasses
- oscar wylee locations
- oscar wylee near me
- oscar wylee new zealand
- oscar wylee nz
- oscar wylee offers
- oscar wylee optometrist
- oscar wylee palmerston north
- oscar wylee price list
- oscar wylee prices
- oscar wylee shop
- oscar wylee stores
- oscar wylee sunglasses
- oscar wylee the plaza
- oscarwylee
Put your own brand in this comparison
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