Brandwave

How popular isNaylor Palmer in search?

In August 2026, there were an estimated 860 branded searches for Naylor Palmer in New Zealand which is down 14.9% over the last 11 months. Naylor Palmer holds 0.63% estimated Share of Search among New Zealand palmerston north optometrists and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Specsavers71.3%
  2. OPSM22.5%
  3. Oscar Wylee4.9%
  4. Naylor Palmer0.63%
  5. Eyes on Broadway0.54%
  6. Visique Eye Spy0.1%
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Which palmerston north optometrists compete with Naylor Palmer?

Naylor Palmer against palmerston north optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Oscar Wylee, Naylor Palmer. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMOscar WyleeNaylor PalmerEyes on BroadwayVisique Eye Spy
Oct 202573.1%21.1%4.4%0.75%0.54%0.16%
Nov 202572.3%22.6%3.9%0.53%0.5%0.2%
Dec 202570.8%23.8%3.9%0.67%0.56%0.18%
Jan 202673.4%21.3%4.1%0.53%0.47%0.12%
Feb 202673.8%20.4%4.6%0.62%0.51%0.13%
Mar 202674.5%20.2%4.1%0.62%0.54%0.12%
Apr 202675.2%19.7%3.9%0.59%0.48%0.08%
May 202674.1%20.6%4%0.63%0.46%0.15%
Jun 202671.4%22.6%4.5%0.82%0.6%0.14%
Jul 202671.2%23.1%4.5%0.6%0.53%0.13%
Aug 202671.3%22.5%4.9%0.63%0.54%0.1%
Sep 2026——————

  1. 1.Specsavers

    71.3%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.2 points

  2. 2.OPSM

    22.5%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.6 points

  3. 3.Oscar Wylee

    4.9%

    held 3rd · 6.6K estimated branded searches · +9.6% vs prior month · +0.4 points

  4. 4.Naylor Palmer

    0.63%

    held 4th · 860 estimated branded searches · +6.2% vs prior month · 0 points

  5. 5.Eyes on Broadway

    0.54%

    held 5th · 740 estimated branded searches · +4.2% vs prior month · 0 points

  6. 6.Visique Eye Spy

    0.1%

    held 6th · 130 estimated branded searches · -23.5% vs prior month · 0 points

Compare search popularity between Naylor Palmer and its closest rivals

How has branded search demand for Naylor Palmer changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Naylor Palmer in New Zealand fell from 1K to 860.
  • Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand held steady, from 0.75% to 0.63%.

How did search popularity change for New Zealand palmerston north optometrists in August 2026?

  1. In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.

  2. Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.

  3. Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.

  4. Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.

How is Naylor Palmer measured?

Brandwave collects information about searches that people make online using Naylor Palmer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • naylor palmer
  • naylor palmer optometrists
  • naylor palmer palmerston north
  • visique naylor palmer

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How the Brand Demand Index is measured

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