Naylor Palmer vs Visique Eye Spy:Which is more popular by branded search in New Zealand?
In August 2026, Naylor Palmer had more branded searches than Visique Eye Spy among palmerston north optometrists in New Zealand. Naylor Palmer was estimated to have 860 branded searches compared to Visique Eye Spy’s 130, and held a 0.63% Share of Search versus Visique Eye Spy’s 0.1%.
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Which is more popular in search, Naylor Palmer or Visique Eye Spy?
Compare Palmerston North optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naylor Palmer, Visique Eye Spy. The figures are in the table below the chart.
View monthly share of search table
| Month | Specsavers | OPSM | Oscar Wylee | Naylor Palmer | Eyes on Broadway | Visique Eye Spy |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.1% | 21.1% | 4.4% | 0.75% | 0.54% | 0.16% |
| Nov 2025 | 72.3% | 22.6% | 3.9% | 0.53% | 0.5% | 0.2% |
| Dec 2025 | 70.8% | 23.8% | 3.9% | 0.67% | 0.56% | 0.18% |
| Jan 2026 | 73.4% | 21.3% | 4.1% | 0.53% | 0.47% | 0.12% |
| Feb 2026 | 73.8% | 20.4% | 4.6% | 0.62% | 0.51% | 0.13% |
| Mar 2026 | 74.5% | 20.2% | 4.1% | 0.62% | 0.54% | 0.12% |
| Apr 2026 | 75.2% | 19.7% | 3.9% | 0.59% | 0.48% | 0.08% |
| May 2026 | 74.1% | 20.6% | 4% | 0.63% | 0.46% | 0.15% |
| Jun 2026 | 71.4% | 22.6% | 4.5% | 0.82% | 0.6% | 0.14% |
| Jul 2026 | 71.2% | 23.1% | 4.5% | 0.6% | 0.53% | 0.13% |
| Aug 2026 | 71.3% | 22.5% | 4.9% | 0.63% | 0.54% | 0.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Naylor Palmer and Visique Eye Spy comparison changed over the last 12 months?
3 findings
- Naylor Palmer was ahead of Visique Eye Spy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naylor Palmer’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 0.75% to 0.63%, and its estimated monthly branded searches moved from 1K to 860.
- Across the 11 months ending August 2026, Visique Eye Spy’s estimated Share of Search among palmerston north optometrists in New Zealand moved from 0.16% to 0.1%, and its estimated monthly branded searches moved from 220 to 130.
How did search popularity change for New Zealand palmerston north optometrists in August 2026?
2 changes
Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.
Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Naylor Palmer’s and Visique Eye Spy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naylor Palmer
4 branded search terms
- naylor palmer
- naylor palmer optometrists
- naylor palmer palmerston north
- visique naylor palmer
Visique Eye Spy
3 branded search terms
- visique eye spy
- visique eye spy optometrists
- visique eye spy palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.