Kuske Eyewear vs OPSM:Which is more popular in New Zealand?
In October 2026, OPSM had more branded searches than Kuske Eyewear among Napier optometrists in New Zealand. OPSM had about 360 branded searches, while Kuske Eyewear had 20. OPSM made up 17.8% of all Napier optometrist searches we track, and Kuske Eyewear accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about Napier optometrists, Kuske Eyewear appeared in all three answers and OPSM in one. Kuske Eyewear was mentioned before OPSM in every answer.
Who do people search for more?
OPSM, about 18 searches for every 1 for Kuske Eyewear
Who does AI mention more?
Kuske Eyewear, mentioned in every answer we collected
Who does AI recommend more?
Kuske Eyewear, named ahead of OPSM in every answer
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Top Napier optometrists in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kuske Eyewear appeared in all three answers. OPSM was mentioned in one out of three: in one of the three ChatGPT answers. Kuske Eyewear was listed before OPSM in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Specsavers3 of 3Named in 3 of 3 ChatGPT answers- Kuske Eyewear3 of 3Named in 3 of 3 ChatGPT answers
Herb Maynard Optometrist2 of 3Named in 2 of 3 ChatGPT answers- OPSM1 of 3Named in 1 of 3 ChatGPT answers
Bennett + Pearson Optometrists0 of 3Named in 0 of 3 ChatGPT answers- Pearson + Hooker Optometrists0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier optometrists
3 answers
Asked ChatGPT
“Which optometrist should I go to in Napier, New Zealand?”
Asked ChatGPT
“What are the best optometrists in Napier, New Zealand?”
Asked ChatGPT
“What's the best optometrist in Napier, New Zealand for an eye check?”
Searched Google, AI Overview
“optometrist napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“eye test napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Kuske Eyewear or OPSM more popular in search?
This chart shows how often people search Google for Kuske Eyewear and OPSM by name. Each line represents a brand's share of searches for all six Napier optometrists we track, month by month, from searches in New Zealand.
Share of searches by month for OPSM, Kuske Eyewear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specsavers | OPSM | Herb Maynard Optometrist | Bennett + Pearson Optometrists | Kuske Eyewear | Pearson + Hooker Optometrists |
|---|---|---|---|---|---|---|
| Nov 2025 | 72.8% | 21.1% | 0.88% | 3.5% | 0.88% | 0.88% |
| Dec 2025 | 69.1% | 24.2% | 0.48% | 3.9% | 0.97% | 1.4% |
| Jan 2026 | 71.7% | 22.7% | 1.7% | 1.7% | 0.86% | 1.3% |
| Feb 2026 | 74.7% | 19.6% | 1.3% | 2.2% | 0.89% | 1.3% |
| Mar 2026 | 73.8% | 19.1% | 2.2% | 2.7% | 0.89% | 1.3% |
| Apr 2026 | 73.5% | 20% | 1.9% | 2.8% | 0.93% | 0.93% |
| May 2026 | 75.2% | 17% | 1.8% | 3.7% | 0.92% | 1.4% |
| Jun 2026 | 71.3% | 20.9% | 1.7% | 4.3% | 0.87% | 0.87% |
| Jul 2026 | 73.4% | 19.3% | 2.6% | 2.1% | 1% | 1.6% |
| Aug 2026 | 73.7% | 19.6% | 1.8% | 2.2% | 0.89% | 1.8% |
| Sep 2026 | 74% | 20.6% | 1.8% | 1.3% | 0.9% | 1.3% |
| Oct 2026 | 75.7% | 17.8% | 3% | 1.5% | 0.99% | 0.99% |
How has branded search for Kuske Eyewear and OPSM changed in New Zealand over the last 12 months?
3 findings
- OPSM was ahead of Kuske Eyewear in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kuske Eyewear’s share of searches among Napier optometrists in New Zealand moved from 0.88% to 0.99%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending October 2026, OPSM’s share of searches among Napier optometrists in New Zealand moved from 21.1% to 17.8%, and its estimated monthly branded searches moved from 480 to 360.
How did search popularity change for New Zealand Napier optometrists in October 2026?
2 changes
In October 2026, OPSM lost share of searches among Napier optometrists in New Zealand, from 20.6% to 17.8%.
In October 2026, Kuske Eyewear rose from 6th to 5th among Napier optometrists in New Zealand.
How are Kuske Eyewear’s and OPSM’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Kuske Eyewear’s and OPSM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kuske Eyewear
2 branded search terms
- kuske
- kuske eyewear
OPSM
16 branded search terms
- opsm
- opsm cuba street
- opsm eye exam
- opsm lynnmall
- opsm napier
- opsm optometrist
- opsm plaza
- opsm queen st
- opsm queensgate
- opsm southern cross
- opsm st lukes
- opsm sunglasses
- opsm sylvia park
- opsm the base
- opsm the palms
- opsm westcity
Other head-to-heads among Napier optometrists
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